Taking into account the critical state of Ukraine caused by the state of war and the occupation of the Russian Federation, the article examines the current state of activity of enterprises in the service sector. The political and economic crisis had a significant impact on the service sector. Organizational changes took place in it, the entire sector was directed to provide everything necessary for the civilian population and the defense forces of Ukraine. It has been established that these political and economic changes caused the modification and transformation of the service sector. The study of the scientific space led to the conclusions that the issues of the development of enterprises in the service sector received quite a lot of attention from scientists, but their activities in the modern crisis state of war were not revealed. Therefore, the methods of strategic analysis are applied in the article, namely: SWOT-analysis and PEST-analysis of macro-environmental factors were carried out. The SWOT analysis showed that commercial risks, which reflect the positive and negative aspects of the activities of enterprises in the service sector, are currently playing a greater role. But the main risks in the conditions of war can be defined as risks of three levels, which significantly affect the situation of enterprises in the service sector. It is important to note that the current economic and political situation contributes to the financial success of the service sector, the growth of its profits and the increase of loading capacities. Precisely, the invasion of the Russian Federation turned the service sector into one of the supporting components of the armed forces of Ukraine and the civilian population. In order to form a strategic direction and choose a marketing strategy for the further development of enterprises in the service sector in the post-war period, it became necessary to conduct an additional study using the SPACE-analysis method. It was this scientific approach that provided the basis for determining the main strategy for exiting enterprises from the post-war crisis. It has been established that service sector enterprises are currently in a state of saturation or reduction in demand for services; the current business exceeds the cash flow needs that can be invested in other innovative services. Therefore, it is recommended that enterprises in the service sector use the specific development strategy presented in the article in modern conditions and in the future for a gradual exit from the post-war crisis.
Introduction. The article is devoted to the study of management and marketing aspects of the theoretical and methodological foundations of entrepreneurship in the context of globalization. Based on the study, it was emphasized that in times of crisis and adverse environment, to the greatest adaptation and survival in unstable conditions are able to enterprises with progressive innovative ideas. The aim of the study was to study of management and marketing aspects of the theoretical and methodological foundations of entrepreneurship in the context of globalization. Results. The necessity to study the paradigm of coevolutionary connections between innovation and entrepreneurship from the standpoint of transformation of economic theory is proved. The impulses of the emergence of the phenomenon of entrepreneurship in the world and in modern Ukraine, which served as an impetus for the development of entrepreneurship and led to changes in the traditional social paradigm of entrepreneurship in the scientific world. It is shown that evolutionary changes demonstrate the close dependence of effective business development on innovations, which are producers of positive changes in the business environment, the engine of transformation of routine or traditional entrepreneurship into innovative and cause increased competitiveness of enterprises. Emphasis is placed on the fact that in times of crisis and adverse external environment, enterprises with progressive innovative ideas are capable of the greatest adaptation and survival under unstable conditions. The fundamental differences between the traditional form of business and innovation are analyzed, on this basis the main imperatives of strategic management of innovation as a managed process are determined. Conclusions. The definition of innovative entrepreneurship is proposed, which means a creative, creative and always risky type of business in an unstable environment, which manifests itself as a complex logical process of expanded economic reproduction, which is carried out by a legal entity or individual and aimed at implementing innovative projects, innovative methods of organization. labor, production of a fundamentally new product, service, technology, and the result of such activities is to make a profit due to commercialization and the achievement of public utility. Keywords: management, marketing, system, development, entrepreneurship, globalization.
The article examines the current state of the market of international road transport. It is determined that quarantine restrictions have significantly affected the international business of road transport services. Currently, the crisis year is 2020, due to the closure of borders, international freight traffic has decreased by 2 times compared to 2019. The dynamics of traffic in 2021 showed a result of growth of 2.2% compared to 2019. It was found that the dynamics of growth is the reason for the transition of the world to a new level of communication, namely e-commerce.It is proved that Internet technologies have become the main vector of development of new communication channels for distribution of motor transport services. The Internet is one of the main means of promoting and distributing road transport services after the pandemic period. The global network opens access to the advertising space of the world, acquainting potential consumers of services from Журнал « Наукові інновації та передові технології» № 2(4) 2022
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