The article considers the process of improving the management of logistics and marketing behavior of innovation clusters in territorial communities in the context of digitalization of society and the online market. Attention is focused on the need for territorial communities to form an institutional environment favorable for the development of innovation clusters. It is noted that the best synergetic effect from the functioning of innovation clusters is achieved mainly in a post-industrial economy with a supercompetitive environment.
The article considers the process of improving the management of logistics and marketing behavior of innovation clusters in territorial communities in the context of digitalization of society and the online market. Attention is focused on the need for territorial communities to form an institutional environment favorable for the development of innovation clusters. It is noted that the best synergetic effect from the functioning of innovation clusters is achieved mainly in a post-industrial economy with a supercompetitive environment.
Professor, Head of the Department of Management of NTU. She is the author of more than 130 scientific and methodological works, including monographs, scientific guides (co-authored) published in Ukraine and in foreign publications. Sphere of scientific interests: development of methods for optimal functioning and management of strategic development of the transport complex and its infrastructure, modern problems of global processes in the world economy, international management, research of processes of integration interaction of economic entities and prospects of their economic development in the conditions of globalization.
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