A large number of producers offer a wide choice of various types of industrial cooling towers. Usually, a proper choice of pre-fabricated cooling tower satisfies end-user needs. However, if there are specific end-user requirements, it is necessary to design cooling tower according to those requirements. For the adhesive factory located in southern region of Serbia, 350 kW mechanical draught wet cooling tower was designed and built. Dimensioning of the cooling tower was done according to parameters of the ambient air, higher than the standard recommendations given in the literature. In this paper, the reasons for deviation from recommendations are given. The analysis of the cooling tower operation based on real meteorological parameters for 2015 is also shown in this paper. According to this analysis, cooling tower provides required water temperature in any season, and gives opportunity for energy savings in winter, with opportunity for heat capacity enlargement if production capacity is raised as it is planned in the factory.