Pasar tradisional merupakan wadah penggerak perekonomian untuk mewujudkan kesejahteraan dan menyokong perekonomian rakyat terutama petani dan pedagang lokal. Pasar Flamboyan merupakan pasar tradisional terbesar di Kota Pontianak. Dalam pengelolaannya, penetapan harga sewa di pasar ini tampak tidak memperhatikan faktor perletakan strategis dan cenderung sama. Penentuan harga sewa berdasarkan ukuran besaran ruang, dan kepemilikan surat penunjukan tempat usaha (SPTU). Tujuan penelitian ini untuk mengetahui hubungan antara perletakan dan profit toko serta pengaruh terhadap harga sewa toko. Penelitian ini menggunakan pendekatan kuantitatif berupa variabel[1]variabel yang dianalisis dalam bentuk angka dan statistika korelasi. Kualitas perletakan setiap ruang diangkakan dengan metode space syntax melalui proses analisis integration pada denah Pasar Flamboyan. Data diperoleh dari DISKUMDAG Kota Pontianak. Hasil penelitian ditemukan adanya angka korelasi positif yang sedang antara integration dan profit dengan koefisien korelasi sebesar 53%, serta angka korelasi negatif rendah antara integration dan harga sewa dengan koefisien korelasi sebesar -16%. Temuan dalam penelitian ini dapat dimaknai bahwa perletakan toko memiliki pengaruh tinggi terhadap profit. Namun dalam manajemen pasar tradisional, harga sewa tidak ditetapkan dengan mempertimbangkan kualitas perletakan. Manajemen harga sewa perlu disesuaikan lagi terhadap perletakan toko, dengan demikian tujuan pasar tradisional untuk membantu perekonomian rakyat dapat lebih tercapai.
This research is based on the phenomenon of the importance of urban service spaces for tourist areas and users in them. For example, the Singkawang City service area that has been developed and is crowded with visitors is the Hongkong Market area. This area is a tourist destination in the form of a row of commercial and culinary buildings along Jl. Budi Utomo, Jl. Setia Budi and the surrounding streets. Seeing the importance of the city service space for tourist areas, it is necessary to optimize the city service space which is relatively easy for the community to cross. The purpose of this study is to find out the potential and problems of user distribution as seen from the spatial configuration of the Hongkong Market area. This study uses the space syntax to determine the achievement of the movement of visitors in the circulation space. The data analyzed by the space syntax first with the depthmapX 0.50. The results obtained from the space syntax are in the form of circulation data to determine the tendency of people to choose routes using axial map and visual graph mapping (VGA). The calculation analysis technique uses connectivity, integration, choice, step depth and intelligibility. Analysis space syntax is in the form of proposed findings by adding culinary facilities to the Traditional Area alley and Jalan Muslimin Ismail.
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