The need for real enhancement of capabilities of an organization to provide various valuable services for customers, as fundamental to competitive advantage, has become a significant issue. This paper aims to consider employee satisfaction by collecting in Taiwan and mainland China hotel industry. It is conducted by referring to the grey relative analysis method to examine what demands employee expects and requires. The findings indicated that employees in both countries have similar requirements for internal marketing regarding personal demographics, although they are under different growing backgrounds and environments. The findings also have implications for the manager in the services organization.

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The ability of companies to meet consumer expectations depends greatly on their ability to innovate and deliver new products at competitive prices. This research study is designed to determine the key innovation factors of Taiwan's food industry and draws on a questionnaire to collect data about its innovativeness. Data Envelopment Analysis (DEA) revealed the most and the least innovative products among our sample group. Strategies of how to improve the products' innovativeness are proposed. Our study contributes to the food industry in Taiwan by determining a set of factors for innovativeness, presenting outstanding examples from the researched industry that can be used as a benchmark by other food companies or as a reference for other industries in other countries. Finally, innovativeness improvement strategies for Taiwan's food industry are proposed, taking company size into consideration

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