Young consumer is a noteworthy consumer for a company as a sustainable marketing target. The business sector needs to consider green packaging as one of the company’s competitive strategies. The existence of environmental problem phenomenon in recent years has increased the awareness of various parties to the importance of environmental sustainability. Indonesia as one of emerging markets, both for green product and green packaged product, also needs to take part in the issue.
Using Theory of Planned Behavior (TPB), this research aimed to simultaneously examine several influencing factors for young consumer’s purchase intention toward green packaging. Two hundred seventy-six empirical data were obtained through questionnaires given to undergraduate students. The analysis, using Structural Equation Modeling (SEM), showed that attitude, personal norm, Perceived Behavioral Control (PBC), and willingness to pay significantly influenced the purchase intention. Furthermore, the level of environmental concern also determined the purchase intention through attitude.
Persediaan merupakan hal yang paling krusial di perusahaan, baik manufaktur maupun jasa. Tidak sedikit kemungkinan banyak masalah yang timbul disuatu perusahaan mengenai persediaan bahan baku nya. Dari mulai kelebihan bahan baku hingga kekurangan bahan baku. Metode MRP merupakan salah satu metode untuk pengendalian persediaan bahan baku. Dengan metode MRP diharap persediaan bahan baku disuatu perusahaan lebih terkontrol. PT. Merak Jaya Beton merupakan salah satu perusahaan beton di Surabaya dimana operasional perusahaan ini sangat bergantung pada persediaan bahan bakunya. Mengingat bahwa bahan baku beton berasal dari sumber daya alam yang stoknya sulit untuk diprediksi sehingga perusahaan sering melakukan penumpukan bahan baku sehingga perusahaan mengeluarkan biaya yang sangat besar. Dengan menerapkan metode MRP berdasarkan pendekatan FPR didapatkan hasil pengeluaran biaya terendah dibanding dengan metode EOQ, FOQ dan metode perusahaan.
Kata kunci: Pengendalian Persediaan, Metode MRP, Metode Lot sizing
Revolusi industri 4.0. tidak hanya merubah model bisnis dan pola kompetisi tetapi juga merombak sistem ekonomi dan masyarakat serta membuat lingkungan ekonomi baru dimana teknologi digital memiliki peran di dalamnya. Perubahan yang terjadi semakin nyata disaat kondisi dunia yang dilanda pandemi Covid-19 yang berdampak pada seluruh sektor kehidupan manusia, tidak terkecuali pada sektor ekonomi. Permasalahan yang dihadapi oleh UMKM pada masa pandemi COVID-19 adalah penurunan penjualan, permasalahan permodalan, distribusi terhambat, kesulitan bahan baku, produksi menurun hingga Pemutusan Hubungan Kerja (PHK). Tantangan bagi para pelaku UMKM juga semakin bertambah tatkala Pemerintah Indonesia menerapkan kebijakan Pembatasan Sosial Berskala Besar (PSBB) pada awal tahun 2020, Work From Home (WFH), School From Home (SFH), hingga Pemberlakuan Pembatasan Kegiatan Masyarakat (PPKM) pada tahun 2021.
Tourism activities consist of a variety of processes ranging from supporting government regulations, choosing magnificent tourism sites, promoting tourism locations, to providing services to tourists. The concept of Strategic Management accommodates this and technology plays a role in helping the tourism industry to enter the digital era where all processes can be integrated using the Internet. The selection of the right strategy can develop the tourism industry in an area and provide added value to stakeholders in the particular region. All elements related to strategic management activities in the digital-based tourism industry will be reviewed by referring to the latest journal references that are relevant in each discussion.
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