In this article, we examine the discursive practices of (de)stigmatizing right-wing populist party leaders. We draw on a recent example from Finland by examining how the female presidential candidate of a right-wing populist party was portrayed in the Finnish media during the 2018 presidential campaign season. We examine the stigmatization by the press media and the stigma-management tactics used by the presidential candidate to resist stigmatization. The media representation of the right-wing party leader is highly tensioned, and the media positions her political leadership within the duality of charisma and stigma. In our analysis, we extend earlier literature by unveiling the emotional tensions inherent in portraying and (de)stigmatizing populist political leadership. The results highlight how religion, radical nationalism, and inappropriate expression of emotions are intertwined as the main sources for attributing stigma. In this case, the stigmatization of the leader occurs via threatening and ridiculing imagery and erosion of the leader's authority. Resistance to stigma occurs through distancing, emotional and moral argumentation, and attribution of strong leadership.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.