PurposeThe purpose of this paper is to investigate innovation resistance among mature consumers in the mobile banking context. The reasons inhibiting mature consumers' mobile banking adoption were compared to those of younger consumers.Design/methodology/approachFollowing Ram and Sheth, resistance was measured with five barriers namely Usage, Value, Risk, Tradition and Image barriers. An extensive internet survey was implemented and 1,525 usable responses were collected, of which 370 respondents (24.3 percent) represented the mature consumer segment (age over 55) and 1,155 respondents (75.7 percent) represented the younger consumers.FindingsThe empirical findings indicate that the value barrier is the most intense barrier to mobile banking adoption among both mature and younger consumers. However, aging appears to be related especially to the risk and image barriers; the most significant differences between mature and younger consumers' perceptions of mobile banking were related to input and output mechanisms of information, the battery life of a mobile phone, a fear that the list of PIN codes would be lost and end up in the wrong hands and the usefulness of new technology in general.Practical implicationsThe study has practical implications to marketers in different fields in that strategies to overcome resistance to innovations like mobile banking are discussed.Originality/valueInnovation resistance can be seen as a less developed concept in adoption research. While the majority of studies have focused on the success of innovations and reasons to adopt, this study empirically investigates the reasons preventing innovation adoption.
In this article, we build on postcolonial studies and discourse analytical research exploring how the 'world-class' discourse as an ideology and a fantasy structures neocolonial relations in international branch campuses. We empirically examine how international branch campuses reproduce the fantasy of being so-called world-class operators and how the onsite faculty members identify with or resist this world-class fantasy through mimicry. Our research material originates from fieldwork conducted in business-school international branch campuses operating in the United Arab Emirates. Our findings show the ambivalent nature of mimicry towards the world-class fantasy to include both compliance and resistance. Our contributions are addressed to postcolonial management studies by discussing the ambivalent nature of mimicry in international branch campuses and the significance of grandiose constructions in organizations for neocolonial relations.
Lack of trust has been identified as a major barrier to consumer acceptance of e-commerce. This empirical study examines consumer trust in electronic service consumption in a cross-cultural setting, comparing perceived trust between Finnish and Portuguese Internet banking users. Consumer trust is a significant factor both in consumer attitudes and behavioral intention to using Internet banking. Consumer trust in Internet banking is reflected as the trust in the information and trust in the medium, that is, the Internet, and respondents' trust levels are compared at this two-construct level. This study enhances the understanding of trust in the Internet banking context and discusses some cultural factors possibly facilitating anticipation of cultural differences in consumer perceived trust in electronic service consumption. The findings of the Internet surveys conducted indicated differences between the countries studied, and underlined the importance of further studies on the role of culture in consumer trust.
This paper centers on the role of narratives in business history from an ANTi-History perspective. We focus on the networked processes through which narratives are told of, for and by multinational companies embed the development of 'new imperialism' and coloniality. We set out to achieve this through a discussion and application of ANTi-History to a study of Pan American Airways and particularly its performance as a maturing multinational company and its relationship to postcoloniality. In the process, we also hope to contribute to recent calls in business history for more explicit accounts of the methods used in the development of historical accounts. We are concerned to encourage 'a narrative turn in business history' but also to do so critically, i.e., to reveal some of the strengths and limitations of a narrative turn. We conclude with reflections on the relationship between methods and the production of (business) history.
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