Segmenting bank customers by resistance to mobile banking

Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia

“…It is also the most significant factor that affects adoption intention because it has the lowest p-value in contrast with other variables. The findings of this research are aligned with Lian and Yen [22] and Laukkanen et al [20] which produced similar results. Traditional barrier is a type of psychological resistance resulting from a cultural change in consumers created by innovation [37].…”

“…Thus, a significant negative relationship between image barrier and adoption intention of m-commerce is recognized. The outcomes of the researches conducted by Elbadrawy and Aziz [11], Kleijnen et al [17] and Luakkanen et al [20] have achieved the same results as this study, which state that image barrier is one of the factors that causes rejection of adoption of technology or innovation by users. Image barrier implies that a negative impression is created due to the perception of complication of the use of the product.…”

Resistance to Mobile Banking Adoption in Egypt: A Cultural Perspective

“…Nowadays, there is a growing interest in studying the adoption of electronic banking [8,9,10,11,13,14,15].A large number of the studies in the field have aimed to explore consumer perceptions and expectations of service quality to measuring consumer satisfaction [10,16,17]. Other studies have investigatedconsumer motives, acceptance of techno-based banking services [18], and explored the benefits sought and consumers' attitudes towards online banking [19].…”

Young consumers' m-banking choice in urban Bangladesh: Preliminary indication

“…In an increasingly competitive banking sector, mbanking can be seen as an attempt to provide the needed added value for consumers by offering more opportunities for conducting different banking tasks [1]. Mbanking is defined as a channel whereby the consumer interacts with a bank via a mobile device, such as a mobile phone [2][3].…”

“…Today m-banking services enable consumers in many countries, for example, to request their account balance and the latest transactions in their accounts, to transfer funds between accounts, to trade stocks, to send / receive remittance and to receive portfolio and price information. In that sense, electronic banking (e-banking) can be seen as a concept covering all the electronic modes of conducting banking tasks, and m-banking as a subset of e-banking [1,5]. In the presence of mobile and electronic trends, there is a growing need to understand consumers' choice of electronic channels and the tasks for which one channel may be chosen ahead of another (m vs. i) [6].…”