RESUMOO uso de plantas medicinais está presente na cultura de todos os povos, sendo a sua comercialização principalmente realizada em feiras livres. As condições de higiene inadequadas presentes nos pontos de venda, associadas à crença de que "o natural não faz mal", podem resultar em agravos à saúde dos consumidores. Objetivamos caracterizar o perfil socioeconômico dos comerciantes de plantas medicinais do município de Lagoa Nova/RN, descrevendo seus métodos de armazenamento e exposição, bem como suas crenças em relação à segurança no uso de tais recursos terapêuticos. Foram realizadas entrevistas, orientadas por formulário estruturado. Dos entrevistados, 60% eram negros, 20% pardos e 40% brancos; o sexo masculino predominou, com frequência correspondente a 60% dos casos. A transmissão do conhecimento etnobotânico e do ponto de comercialização eram predominantemente familiar, atingindo percentual de 80%. As condições estruturais e de higiene nos pontos de venda eram precárias. Os entrevistados desconheciam os riscos potenciais à saúde dos usuários presentes no uso inadequado de plantas medicinais. CHARACTERISTICS OF INFORMAL TRADE OF MEDICINAL PLANTS IN THE CITY OF LAGOA NOVA/RN ABSTRACTThe use of medicinal plants is present in the culture of all nations, it's commonly trade at the open street markets. The bad conditions showed on the sell places, associated with the belief that "the natural cannot be bad", can result in problems to the health of the consumers. We aimed to characterize the socioeconomic profile of the sellers of herbal medicine from Lagoa Nova/RN, describing their methods of stock and exposure, also their beliefs into the use of these therapeutic resources. Interviews were held oriented by structured forms. From the total of the interviewees, sixty per cent were black, twenty per cent were mixedrace and forty per cent were white. The males predominated with sixty per cent of the interviewees. The transmission of ethno botanical knowledge and the point of sale were mostly familiar, reaching eighty per cent. The structure conditions and the hygiene in the point of sale were precarious. The interviewees did not know about the potential risks to the health to the consumers in the inappropriate use of the herbal medicine. PALAVRAS-CHAVE:etnobotânica, medicina tradicional, fitoterapia, feiras livres.
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