This article explores strangeness-familiarity relations in the context of global wine consumer culture. While observing wine as a deeply familiar foodstuff and consumer commodity that is part of their quotidian life-worlds, wine consumers equally emphasize the particularity, hence implicit separation and distance with symbolically elevated wine production areas and terroirs. Our argument is that wine therefore belongs to a wider class of magical stuff believed to transform the qualities and powers of a specific place of origin into ordinary consumer life contexts. We suggest that the tension between strangeness and familiarity points to the persistence of magic as a wider relational idiom fundamental to modern consumer culture.
This paper analyses the system of actors involved in the development of residential tourism on the north east coast of Brazil. The study observes the socio-political effects of the 2001-2008 real estate boom, focused on the promotion of second homes in closed residential areas. Stakeholder Analysis (SA) is used to identify the various actors' roles and positions within a particular social space in a tourist setting which is exposed to transnational and real estate interests. The method reveals an unequal and conflict-ridden social reality. The results show that residential tourism shapes the local socio-political configuration, strengthening some actors (urban developers, real estate companies) whilst positioning others in a situation of dependence (local communities, cities).
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ResumenEl presente artículo analiza el sistema de actores implicados en el desarrollo turístico-residencial en el destino turístico de Pipa, en la costa del nordeste brasileño. El estudio contempla los efectos sociopolíticos del boom inmobiliario (2001)(2002)(2003)(2004)(2005)(2006)(2007)(2008) orientado a la promoción de urbanizaciones cerradas de segunda residencia. Se utiliza el método de Análisis de Partes Interesadas (API) para identificar las distintas funciones y posiciones de los actores en un socioespacio turístico expuesto a intereses inmobiliarios y transnacionales. El método empleado revela una configuración social desigual y conflictiva. Los resultados muestran que el turismo residencial internacional modela la configuración sociopolítica local, fortaleciendo a unos actores (constructoras, inmobiliarias) y colocando a otros en situación de dependencia (poblaciones locales, municipios).
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