ABSTRACT. The research aims to analyse the level of sustainability and the level of household income in the farming of rice on the peatland. The research location was determined by purposive sampling in Terusan Karya Village, Bataguh District, Kapuas Regency. The simple random sampling method was taken on 50 farmer household served as respondent. The data were collected in the form of primary and secondary data. To achieve the first research objective, it was conducted by an analysis of sustainability indicators of farming using Likert Scale system. The index of farming sustainability includes biophysical and socio-economic aspects in the rice farming on peatland. Meanwhile, to achieve the purpose of the second research, it was operated by using a simple tabulation to measure the level of farmer household income. The result of the analysis showed that farming sustainability of rice in the peatland found index by 76.10%, which means that the level of farming sustainability is a good category or highly sustainable. The result of the analysis of farm household income was 16.9 million rupiahs, which means that the farm household income has been categorized as good.
<p>ABSTRACT</p><p>The research aims: (1) to analyze the level of sustainability farming of rice in peatland; and (2) to analyze the level of farmers household income in peat land. The research location determined by purposive sampling in Terusan Karya Village, Bataguh Sub District, Kapuas District. Sampling was done by simple random sampling method by taking 50 farmers household serve as respondent. Data collected in the form of primary and secondary data. To achieve the purpose of the first study were analyzed by scoring sustainability of farming indicators using Likert Scale system. Indicator of farming sustainability is an instrument that includes biophysical and socio-economic aspects used to measure the level of sustainability of farming of rice in peat land. Furthermore, to achieve the purpose of the second study analyzed a simple tabulation to measure the level offarmers household income.Based on the analysis of farming sustainability of rice in peat land turns farming sustainability index by 76.10%, which means that the level of farming sustainability is good category (highly sustainable). The results of the analysis of farmers household income was found that the level of farmer households income of Rp 16,906,614.- which means that the economic situation has been categorized good farmer households.</p>
This study aims to examine the level of household security in Palangka Raya City. This study was carried out in the area of Palangka Raya City which covers five subdistricts. Those include Menteng, Pahandut, Kereng Bangkirai, Tumbang Tahai, and Petuk Bukit. In each sub-districts (kelurahan), 10 household respondents were determined as samples, so the total samples were 50 household respondents. The research data collected were from primary and secondary data. The results of the study revealed that the level of household food security in Palangka Raya City was categorized as food resistance. This category was obtained by using the portion of total food expenditure which did not exceed 60% (52.43%, categorized as low), and was sufficient energy consumption exceeding 80% of the national recommendation (97.22%, categorized as sufficient). JEL Classification: D19, Q18, R20
This study aims to determine the factors that influence the production of field rice farming in Kalamus Village, Paku District, East Barito Regency. The research location is in Kalamus Village, Paku District, East Barito Regency. Location determination using a purposive sampling method. The sampling technique in this study uses the Saturated Sampling Technique, where the number of samples is equal to the total population, namely 35 farmers. Data analysis using multiple linear regression. The results showed that field rice farming activities were still carried out subsistence to support food security for farmers and their families. Based on the results of multiple linear regression analysis, partially, the factors that significantly influence the production of upland rice are planting area, seeds, and labor. In contrast, the pesticide factor has no significant effect on production. Swid management has been carried out permanently or no longer moving, and pesticides have been used in clearing land and handling pests and diseases of Paddy Field plants. So it can be concluded that although the results of the Multiple Regression Test show that pesticides do not have a significant effect on the production of upland rice, this may occur because, in general, the cultivators did not carry out maintenance on their land, only relying on the generosity of nature. Still, now with permanent land conditions, without burning, farmers must be able to manage their land with technology, especially clearing land and weeds, as well as pests and diseases using pesticides.
ABSTRAK Tujuan dari penelitian ini untuk menganalisis strategi bauran pemasaran saluang di IRT Rifanda dan menganalisis prioritas strategi bauran pemasaran yang tepat untuk dijalankan pada usaha saluang IRT Rifanda di Kecamatan Jekan Raya Kota Palangka Raya. Metode yang digunakan dalam penelitian ini adalah metode Analisis Hirarki Proses (AHP). Strategi pemasaran yang dijalankan oleh pelaku usaha IRT Rifanda dengan tujuan usaha yang mempengaruhi strategi pemasaran, pada strategi meningkatkan penjualan diperoleh bahwa faktor promosi dengan sub faktor diskon merupakan kriteria yang paling mempengaruhi. Pada strategi meningkatkan pendapatan, faktor harga dengan sub faktor bahan baku merupakan kriteria yang paling dominan mempengaruhi. Sedangkan pada strategi dengan tujuan memperluas pasar, diketahui kriteria yang akan berpengaruh adalah faktor tempat, dimana sub faktor telpon memiliki nilai tinggi dibandingkan alternatif penjualan langsung, melalui supermarket dan toko. ABSTRACT The purpose of this study was to analyze the marketing mix strategy of Saluang Rifanda and analyze the priorities of the right marketing mix strategy to run at the Saluang Rifanda business in Jekan Raya District, Palangka Raya City. The research methode used in this study is the Process Hierarchy Analysis. Marketing strategies carried out by IRT Rifanda business actors with business objectives that influence marketing strategies, on the strategy of increasing sales, it is obtained that the promotion factor with discount sub-factors is the most influencing criterion. In the strategy of increasing income, the price factor with the raw material sub-factor is the most dominant criterion. Meanwhile, in a strategy with the aim of expanding the market, it is known that the criteria that will affect are the place factor, where the telephone sub-factor has a high value compared to the alternative of direct sales, through supermarkets and stores.
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