ABSTRACT Awareness of running Clean and Healthy Behavior (PHBS) in elementary school in general is still lacking. One part of PHBS is Handwashing with Soap (CTPS) which has an important impact on health. This paper explores the challenges and opportunities for implementing this program in elementary schools in Bogor from officers at schools, puskesmas, and health offices in 2018. Data were obtained by in-depth interviews with informants who was chosen by purposive sampling from the health office, education office, school principals and teachers from 5 selected schools. The results showed this activity was not yet a priority in the program, marking that health promotion was not yet maximally carried out at the policy holder level. Even though the elementary school which was the location of the study did not have a problem in providing facilities for washing hands, but not all could provide soap to get the maximum effect. This shows that the cooperation of various parties has not been optimal to support the success of this activity. As a suggestion, besides requiring support from various parties,it should be complemented by health promotions for students and the whole school environment so healthy behavior can be achieved. Keywords: Handwashing, healthy behavior, health promotion ABSTRAK Kesadaran menjalankan Perilaku Hidup Bersih dan Sehat (PHBS) di sekolah dasar (SD) pada umumnya masih kurang. Salah satu bagian dari PHBS adalah Perilaku Cuci Tangan Pakai Sabun (CTPS) yang memiliki dampak penting untuk kesehatan. Tulisan ini mengangkat tantangan dan peluang pelaksanaan CTPS pada SD di kota Bogor dari pihak sekolah, puskesmas dan dinas kesehatan pada tahun 2018. Desain penelitian adalah survey potong lintang dengan pemilihan sampel secara purposive. Data kualitatif didapatkan dengan wawancara mendalam kepada informan dari dinas kesehatan, dinas pendidikan, kepala sekolah dan guru dari 5 sekolah yang terpilih di Kecamatan Bogor Utara. Hasil penelitian menunjukkan kegiatan ini belum menjadi prioritas dalam program, menandai belum maksimalnya promosi kesehatan dilakukan di tingkat pemegang kebijakan. Walau secara keseluruhan SD yang menjadi lokasi penelitian tidak memiliki masalah dalam penyediaan sarana mencuci tangan, namun tidak semua dapat menyediakan sabun sehingga mempengaruhi hasil maksimal CTPS. Hal tersebut menunjukkan belum maksimalnya kerjasama berbagai pihak untuk mendukung keberhasilan kegiatan ini. Sebagai saran, CTPS selain memerlukan dukungan dari berbagai pihak, seharusnya dilengkapi dengan promosi kesehatan kepada para siswa, dan seluruh lingkungan sekolah sehingga terwujud perilaku yang baik dan sehat. Kata kunci: CTPS, perilaku kesehatan, promosi kesehatan
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