Accurate information concerning teen parents' knowledge of their children's development and their expectations for paternal involvement becomes increasingly important as efforts increase to promote involvement of unmarried fathers with their children. The purpose of this descriptive study was to assess differences in the knowledge and perceptions of normal child development, and expectations for paternal responsibilities between unmarried, low-income African American and Mexican American adolescent mothers and their males partners. Seven unmarried adolescent mothers participated in a focus group interview held at a family service agency in the Midwest. Afterward, their male partners and reported fathers of their babies, participated in a separate focus group interview The mean age of the adolescent mother participants was 16.7 years, the mean age of their partners was 19.3 years. Data were analyzed using a tape-based analysis method. A number of differences were identified between the perceptions of the adolescent mothers and young fathers including their level of child development knowledge, context for selecting physical methods of discipline, expectations for paternal role behaviors, and feelings about child support payments and establishing legal paternity. The study findings may help health care providers develop more effective prenatal and parenting educational experiences for adolescent parents.
Since 1996 Interpretative Phenomenological Analysis (IPA) has grown rapidly and been applied in areas outside its initial “home” of health psychology. However, explorations of its application from a researcher's perspective are scarce. This paper provides reflections on the experiences of eight individual researchers using IPA in diverse disciplinary fields and cultures. The research studies were conducted in the USA, Malaysia, Australia, New Zealand, Ireland and the UK by researchers with backgrounds in business management, consumer behaviour, mental health nursing, nurse education, applied linguistics, clinical psychology, health and education. They variously explored media awareness, employee commitment, disengagement from mental health services, in-vitro fertilisation treatment, student nurses' experience of child protection, second language acquisition in a university context, the male experience of spinal cord injury and academics experience of working in higher education and women’s experiences of body size and health practices. By bringing together intercultural, interdisciplinary experiences of using IPA, the paper discusses perceived strengths and weaknesses of IPA.
PurposeConsumer discourse is a narrative of generically (in)formed, goal‐directed activity. If research interprets such practice, it is often deemed to draw upon phenomenology. Returning to the philosophers (Gadamer, Heidegger, Merleau‐Ponty and Ricoeur) who shaped phenomenology, the purpose of this paper is to argue that consumer studies should further cultivate their important insight – that action (particularly perceiving) is structured temporally as always already realising our pre‐given meaning. Entities are prima facie experienced as “ready‐to‐hand” “equipment” enabling “potentiality‐for‐being”. Hermeneutic phenomenology is thus a philosophical resource offering appropriate spatio‐temporal images for people responding to media marketing's branded life‐styles.Design/methodology/approachDrawing upon authoritative academic resources, the paper proceeds from philosophical definition to resulting analytical methods in marketing research, using a brief Malaysian case study as an example. Philosophically, phenomenology's core perception is of persons as located in a life‐world of socially shared concepts whose employment/ emplotment is said to “fore‐structure” (Heidegger) their understanding, shaping their “projections” (Gadamer) or expectation of events. Phenomenology posits one engages in a “hermeneutic circle of understanding” – aiming at resolving contradiction between such “fore‐sight” and our subsequent perceptions of events. Consumers thematise “pre‐understood” experience in articulating their storied accounts.FindingsDrawing on phenomenology's account of perceiving, the paper suggests qualitative marketing research unpacks consumers' generic expectation of branding narrative as equipment enabling potentiality‐for‐being, regarding narrative as addressing assumed audience expectation.Originality/valueThe paper provides a conceptual route through phenomenology's application to marketing communication research practice.
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