We conceptualise a framework that incorporates psychological and non-psychological factors influencing pro-environmental behaviour. We conducted qualitative investigations in five sectors in South Africa, where individuals and groups are dealing with significant environmental issues, including climate change, biodiversity loss and land-use change. We found three fundamental elements necessary for behavioural change to be realised: awareness (A) is defined as an understanding that society and earth systems are connected; motivation (M) involves the personal and operational drivers that encourage an individual or organisation to respond to new levels of awareness; and pathways (P) recognise the practical solutions and opportunities that facilitate actual change. AMP was built up from 38 variables that cut across between three and five of the case studies, which were further grouped into 14 categories. The inter-connectedness of AMP suggests that for pro-environmental behaviour to occur, attention cannot be focussed on satisfying one of the elements in isolation. This is the first attempt to integrate theory from social psychology, sociology, organisational theory, and management in a conceptual framework for proenvironmental behaviour. The AMP framework is useful for supporting practitioners or change agents designing environmental sustainability initiatives.
We conceptualise a framework that incorporates psychological and non-psychological factors influencing pro-environmental behaviour. We conducted qualitative investigations in five sectors in South Africa, where individuals and groups are dealing with significant environmental issues, including climate change, biodiversity loss and land-use change. We found three fundamental elements necessary for behavioural change to be realised: awareness (A) is defined as an understanding that society and earth systems are connected; motivation (M) involves the personal and operational drivers that encourage an individual or organisation to respond to new levels of awareness; and pathways (P) recognise the practical solutions and opportunities that facilitate actual change. AMP was built up from 38 variables that cut across between three and five of the case studies, which were further grouped into 14 categories. The inter-connectedness of AMP suggests that for pro-environmental behaviour to occur, attention cannot be focussed on satisfying one of the elements in isolation. This is the first attempt to integrate theory from social psychology, sociology, organisational theory, and management in a conceptual framework for proenvironmental behaviour. The AMP framework is useful for supporting practitioners or change agents designing environmental sustainability initiatives.
This contribution to the special issue on comparative implementation research focuses on a policy paradox, a failed attempt to introduce a Solar Water Heater bylaw in a South African city in spite of much initial support, both politically and professionally. The paper combines a policy design and a nodal governance perspective to explain why the law failed to materialize. We use categories developed by the nodal governance approach to characterize the mentalities and technologies of the public agencies involved in the policy process, and explore how distinct policy cultures are nurtured by the networked relations and concomitant learning contexts of these agencies. The analysis shows how the agencies differ sharply on philosophical and practical grounds as to how they typically think about policy values and interventions. This tends to make the collaboration between them difficult as each of them experience the other as seeking to frustrate rather to assist the policy process. The paper documents how 'superstitious learning' became a predominant trait of the bylaw process, as each of the agencies tended to look for evidence in the actions of officials in the other department that confirmed their stereotypical view of them, and reinforced it during the process of interaction. Insufficient attention was given, early on in the bylaw process, to the fact that these departments would have to cooperate closely and that 'buy-in' from both was a critical condition for success. Due to this, unfortunate policy design choices fed forward through the implementation process and disabled opportunities for co-learning and collective problem-solving. Theoretical approach-policy design and nodal governance Revival of policy implementation research The study of implementation has had a substantial impact on policy studies. In particular, implementation theories have demonstrated that the political process continues through to the final output of the policy process (Bardach 1977). Policy implementation studies have frequently pointed to various 'policy paradoxes' where the policy outcome and mutual adherence to policy goals by actors involved are irreconcilable (
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