Wikipedia is one of the most visited sites on the Web and a common source of information for many users. As an encyclopedia, Wikipedia was not conceived as a source of original information, but as a gateway to secondary sources: according to Wikipedia's guidelines, facts must be backed up by reliable sources that reflect the full spectrum of views on the topic. Although citations lie at the heart of Wikipedia, little is known about how users interact with them. To close this gap, we built client-side instrumentation for logging all interactions with links leading from English Wikipedia articles to cited references during one month, and conducted the first analysis of readers' interactions with citations. We find that overall engagement with citations is low: about one in 300 page views results in a reference click (0.29% overall; 0.56% on desktop; 0.13% on mobile). Matched observational studies of the factors associated with reference clicking reveal that clicks occur more frequently on shorter pages and on pages of lower quality, suggesting that references are consulted more commonly when Wikipedia itself does not contain the information sought by the user. Moreover, we observe that recent content, open access sources, and references about life events (births, deaths, marriages, etc.) are particularly popular. Taken together, our findings deepen our understanding of Wikipedia's role in a global information economy where reliability is ever less certain, and source attribution ever more vital.

Articles on Wikipedia about health and medicine are maintained by WikiProject Medicine (WPM), and are widely used by health professionals, students and others. We have compared these articles, and reader engagement with them, to other articles on Wikipedia. We found that WPM articles are longer, possess a greater density of external links, and are visited more often than other articles on Wikipedia. Readers of WPM articles are more likely to hover over and view footnotes than other readers, but are less likely to visit the hyperlinked sources in these footnotes. Our findings suggest that WPM readers appear to use links to external sources to verify and authorize Wikipedia content, rather than to examine the sources themselves.

Sections are the building blocks of Wikipedia articles. They enhance readability and can be used as a structured entry point for creating and expanding articles. Structuring a new or already existing Wikipedia article with sections is a hard task for humans, especially for newcomers or less experienced editors, as it requires significant knowledge about how a well-written article looks for each possible topic. Inspired by this need, the present paper defines the problem of section recommendation for Wikipedia articles and proposes several approaches for tackling it. Our systems can help editors by recommending what sections to add to already existing or newly created Wikipedia articles. Our basic paradigm is to generate recommendations by sourcing sections from articles that are similar to the input article. We explore several ways of defining similarity for this purpose (based on topic modeling, collaborative filtering, and Wikipedia's category system). We use both automatic and human evaluation approaches for assessing the performance of our recommendation system, concluding that the category-based approach works best, achieving precision@10 of about 80% in the human evaluation.

Despite the importance and pervasiveness of Wikipedia as one of the largest platforms for open knowledge, surprisingly little is known about how people navigate its content when seeking information. To bridge this gap, we present the first systematic large-scale analysis of how readers browse Wikipedia. Using billions of page requests from Wikipedia's server logs, we measure how readers reach articles, how they transition between articles, and how these patterns combine into more complex navigation paths. We find that navigation behavior is characterized by highly diverse structures. Although most navigation paths are shallow, comprising a single pageload, there is much variety, and the depth and shape of paths vary systematically with topic, device type, and time of day. We show that Wikipedia navigation paths commonly mesh with external pages as part of a larger online ecosystem, and we describe how naturally occurring navigation paths are distinct from targeted navigation in lab-based settings. Our results further suggest that navigation is abandoned when readers reach low-quality pages. These findings not only help in identifying potential improvements to reader experience on Wikipedia, but also in better understanding of how people seek knowledge on the Web.

By linking to external websites, Wikipedia can act as a gateway to the Web. To date, however, little is known about the amount of traffic generated by Wikipedia's external links. We fill this gap in a detailed analysis of usage logs gathered from Wikipedia users' client devices. Our analysis proceeds in three steps: First, we quantify the level of engagement with external links, finding that, in one month, English Wikipedia generated 43M clicks to external websites, in roughly even parts via links in infoboxes, cited references, and article bodies. Official links listed in infoboxes have by far the highest click-through rate (CTR), 2.47% on average. In particular, official links associated with articles about businesses, educational institutions, and websites have the highest CTR, whereas official links associated with articles about geographical content, television, and music have the lowest CTR. Second, we investigate patterns of engagement with external links, finding that Wikipedia frequently serves as a stepping stone between search engines and third-party websites, effectively fulfilling information needs that search engines do not meet. Third, we quantify the hypothetical economic value of the clicks received by external websites from English Wikipedia, by estimating that the respective website owners would need to pay a total of $7-13 million per month to obtain the same volume of traffic via sponsored search. Overall, these findings shed light on Wikipedia's role not only as an important source of information, but also as a high-traffic gateway to the broader Web ecosystem.

We present Wikipedia-based Polyglot Dirichlet Allocation (WikiPDA), a crosslingual topic model that learns to represent Wikipedia articles written in any language as distributions over a common set of language-independent topics. It leverages the fact that Wikipedia articles link to each other and are mapped to concepts in the Wikidata knowledge base, such that, when represented as bags of links, articles are inherently language-independent. WikiPDA works in two steps, by first densifying bags of links using matrix completion and then training a standard monolingual topic model. A human evaluation shows that WikiPDA produces more coherent topics than monolingual text-based LDA, thus offering crosslinguality at no cost. We demonstrate WikiPDA's utility in two applications: a study of topical biases in 28 Wikipedia editions, and crosslingual supervised classification. Finally, we highlight WikiPDA's capacity for zero-shot language transfer, where a model is reused for new languages without any fine-tuning.

We propose Quootstrap, a method for extracting quotations, as well as the names of the speakers who uttered them, from large news corpora. Whereas prior work has addressed this problem primarily with supervised machine learning, our approach follows a fully unsupervised bootstrapping paradigm. It leverages the redundancy present in large news corpora, more precisely, the fact that the same quotation often appears across multiple news articles in slightly different contexts. Starting from a few seed patterns, such as ["Q", said S.], our method extracts a set of quotation-speaker pairs (Q, S), which are in turn used for discovering new patterns expressing the same quotations; the process is then repeated with the larger pattern set. Our algorithm is highly scalable, which we demonstrate by running it on the large ICWSM 2011 Spinn3r corpus. Validating our results against a crowdsourced ground truth, we obtain 90% precision at 40% recall using a single seed pattern, with significantly higher recall values for more frequently reported (and thus likely more interesting) quotations. Finally, we showcase the usefulness of our algorithm's output for computational social science by analyzing the sentiment expressed in our extracted quotations.

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