This study examined how two leading newspapers and three television networks covered the media in the 1992 presidential campaign. The main topic of media coverage was general media stories, although considerable attention was also given to candidates' use of media. Tone of coverage was different for different media themes with coverage of media performance being the most negative. How the press covered the media changed as the campaign progressed; coverage became more positive after the primaries. Newspapers tended to cover different media themes than the networks, and newspaper coverage was also more positive.
This study examined the relationship between chain ownership and editorial role perceptions to illuminate the impact of chain ownership on content. Based on 258 questionnaires returned by a nation-wide sample of daily newspaper editors, the study found the editors of chain-owned newspapers to be more likely than their independent counterparts to subsm'be to activist role perceptions. The tendency toward activist values increased as the size of the chain increased. Further, in general, editors of larger news organizations tended to subscribe to activist values more than did editors in smaller organizations.
This agenda-building study employed a path analysis model to examine the three-way relationship among the public, the media, and the president on the issue of drug abuse during the Nixon administration. The path model also measured the extent to which these actors were influenced by real-world conditions about the number of drug-related arrests in the United States. Past studies have suggested a cyclical relationship should exist among the president, the press, and the public. This study, however, found a linear relationship with issues moving first, from real world to the media and the public, then from the media to the public, and finally from the public to the president.
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