This study examined how two leading newspapers and three television networks covered the media in the 1992 presidential campaign. The main topic of media coverage was general media stories, although considerable attention was also given to candidates' use of media. Tone of coverage was different for different media themes with coverage of media performance being the most negative. How the press covered the media changed as the campaign progressed; coverage became more positive after the primaries. Newspapers tended to cover different media themes than the networks, and newspaper coverage was also more positive.
The print adwatch began in 1986 in the Los Angeles Times." However, the practice didn't take hold until after a plea from The Washington Post columnist David Broder for journalists to probe the accuracy of political ad claims." The political adwatch or truth box can be defined as a news media critique of candidate ads, which is designed to inform the public about truthful or misleading advertising claims." Unlike other political advertising news stories, adwatches are specially denoted sections of the newspaper that analyze political ads to inform the public about claims that are exaggerated or false." Adwatches are designed to educate voters by raising their awareness about the accuracy of the claims in political advertisements." Several studies have found
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