This is an appeal for an enlarged outlook and self-perception of geography -as a profession and not merely as an academic discipline. It is a call to consider the gains possible from a more vigorous market-oriented organisation, bound by a code of ethics and centered upon a full-time secretariat not constrained by the spare-time efforts of dedicated individuals dependent upon the goodwill of scattered campuses. Such a structure carries a higher financial cost but with it comes the prospect of a n enlarged membership, more valuable community relationships and improved career opportunities for young geographers THE PROBLEM
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