Several kinds of agro-tourism are managed by the community and by the private sector. However, if agro-tourism is managed by the community, can it give satisfaction to the visitors? This study aims to determine the level of customer satisfaction by Customer Satisfaction Index (CSI) and to investigate what marketing mix attributes should be improved by IPA-Kano integration analysis. The research method used was a quantitative research on community-based Salak (<em>Salacca zalacca</em>) Agro-tourism in each category of tourism village, namely ’growing’, ‘developing’ and ‘independent’ tourism village categories. The measurement of visitor satisfaction used the marketing mix attributes of 7Ps (price, place, product, promotion, process, people and physical evidence). Based on the results of CSI, the services provided by the community-based salak agro-tourism manager are considered ‘Satisfied’ in the Growing and Developing agro-tourisms and ‘Very Satisfied’ in the Independent agro-tourism. Priority attributes that should be improved are attributes included in the ‘Fatal’ category. Priority attributes in ‘growing’ agro-tourism are the marketing activities (publicity), availability and cleanliness toilet. Priority attributes in ‘developing’ agro-tourism are marketing activities (promotion), availability and cleanliness of toilets. Priority attributes in ‘independent’ agro-tourism are availability and cleanliness of toilets.
This study aims to determine the level of customer satisfaction by Customer Satisfaction Index (CSI) and knowing what service attributes should be improved by IPA-Kano integration analysis. The research method used was a qualitative research on community based Salak Agrotourism in each category of Agrotourism, namely growing, developing and independent Agrotourism category. The measurement of visitor satisfaction uses the Service Quality (SERVQUAL) attributes (Reliability, Responsiveness, Assurance, Empathy and Tangibles). Based on the results of CSI, the services provided by the community based Salak Agrotourism manager are considered Satisfied in the Growing and Developing Agrotourism and Very Satisfied in the Independent Agrotourism. Priority of the attributes that should be improved are attributes that included in the Fatal, Defenseless Strategy Point, and Dusty Diamond category. The attributes included in the Fatal category are attributes that must be corrected immediately because they cause high dissatisfaction of service users. Attributes included in the Defenseless strategy point category are attributes that can be used as weapons to attack and defeat competitors. The attributes included in the Dusty Diamond category are attributes that if corrected can attract consumers' attention.
Indonesia was currently facing multiple nutritional problems. One of the nutritional problems was caused by a lack of consumption of vegetables. The Vegetables Go to School (VGtS) activity was a solution to promote a balanced nutrition menu, nutrition education and family nutrition development. The purpose of this study was to determine the modeling of healthy schools through vegetables go to school activities. The method used descriptive by interpreting the results of the VGtS activity. Data were collected from 10 Elementary Schools (SD) in Batang Regency, Central Java Province that received the VGtS activity, where 15 respondents were taken from each school to see changes before and after the intervention activities for 6 months. The results of this study showed a change in the participation rate for growing vegetables from 43.2% an increase to 91.3%. In addition, households (RT) in the intervention of this activity decreased their dislike of eating vegetables from 17.3% in the early stages to 10.0% after the intervention, while sick family members also decreased from 25.3% to 12%. Changes in the condition of the beneficiaries after the intervention showed an increase in health by consuming vegetables.
Agrotourism is a product in which its development needs to be accelerated because mostly located in rural areas, therefore, positive impacts are expected to emerge for the growth and development of rural economy. This research was aimed to know the market position and to formulate the community-based Salak Agrotourism development strategy in Yogyakarta Province. A descriptive qualitative method was used as the research method by implementing Boston Consulting Group (BCG) as the analysis instrument. It measured the rate of market growth and relative market share of the community-based ‘Salak’ Agrotourism toward non-community-based ‘Salak’ agrotourism in Yogyakarta Province. According to the results of BCG analysis, the market position of community-based ‘Salak’ Agrotourism in 2014 was in Question Mark position and in 2015 was in the Star position. Furthermore, in 2016 and 2017, the market position of community-based ‘Salak’ Agrotourism was in Cash Cow position. The Agrotourism development strategy that can be conducted is the concentric diversification strategy by developing and focusing on the Unique Selling Proposition (USP) in each agrotourism.
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