We examine whether and how elite discourse shapes mass opinion and action on immigration policy. One popular but untested suspicion is that reactions to news about the costs of immigration depend upon who the immigrants are. We confirm this suspicion in a nationally representative experiment: news about the costs of immigration boosts white opposition far more when Latino immigrants, rather than European immigrants, are featured. We find these group cues influence opinion and political action by triggering emotions-in particular, anxiety-not simply by changing beliefs about the severity of the immigration problem. A second experiment replicates these findings but also confirms their sensitivity to the stereotypic consistency of group cues and their context. While these results echo recent insights about the power of anxiety, they also suggest the public is susceptible to error and manipulation when group cues trigger anxiety independently of the actual threat posed by the group.
A large literature has established a persistent association between the skills and resources citizens possess and their likelihood of participating in politics. However, the short-term motivational forces that cause citizens to employ those skills and expend resources in one election but not the next have only recently received attention. Findings in political psychology suggest specific emotions may play an important role in mobilization, but the question of ''which emotions play what role?'' remains an important area of debate. Drawing on cognitive appraisal theory and the Affective Intelligence model, we predict that anger, more than anxiety or enthusiasm, will mobilize. We find evidence for the distinctive influence of anger in a randomized experiment, a national survey of the 2008 electorate, and in pooled American National Election Studies from 1980 to 2004. no later than one year after the publication date. 2 The figure takes the average of ''proud'' and ''hopeful'' responses toward both candidates as a measure of general enthusiasm and compares it to the results for anger and anxiety. The NES item mentions fear, but we use fear and anxiety interchangeably, consistent with others (Brader 2006;Marcus et al. 2000).
Politicians routinely appeal to the emotions of voters, a practice critics claim subverts the rational decision making on which democratic processes properly rest. But we know little about how emotional appeals actually influence voting behavior. This study demonstrates, for the first time, that political ads can change the way citizens get involved and make choices simply by using images and music to evoke emotions. Prior research suggests voters behave differently in different emotional states but has not established whether politicians can use campaigns to manipulate emotions and thereby cause changes in political behavior. This article uses two experiments conducted during an actual election to show that: (1) cueing enthusiasm motivates participation and activates existing loyalties; and (2) cueing fear stimulates vigilance, increases reliance on contemporary evaluations, and facilitates persuasion. These results suggest campaigns achieve their goals in part by appealing to emotions, and emotional appeals can promote democratically desirable behavior.
General ethnocentrism seems to be a powerful antecedent of immigration opinion, typically displaying larger effects than economic concerns. News about immigration, however, may focus attention on a particular group in a given historical moment. We predict group-specific affect, not general ethnocentrism, should most powerfully shape immigration policy opinion in the contemporary United States. We test this expectation with content analyses of news coverage, survey data from 1992 to 2008, a survey experiment, and official statistics. First, we find that mentions of Latinos in news coverage of immigration outpace mentions of other groups beginning in 1994, the year when Proposition 187, a proposal in California to end most social welfare and educational assistance to illegal immigrants, garnered significant national attention. Second, while ethnocentrism dominates economic concerns in explanations of Whites' immigration policy opinions, attitudes toward Latinos in particular account for nearly all of the impact of ethnocentrism since 1994. Finally, journalistic attention to Latino immigration roughly parallels actual rates of immigration from Latin America, suggesting the media shaping of policy opinion around this group may be driven by real-world demographic patterns.
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