The article considers reflexive governance of import substitution mechanism in clusters. Specifics of import substitution in clusters have been revealed. It is assumed that effective use of reflexive governance will allow one to optimize the interaction of economic entities in a region on the basis of the allocating a priority economic cluster which will lead to an increase in the social and economic efficiency of the regions of Russia and will help to bridge the gap between the development of regions. Commodity Distribution and Wholesale Market Situation Research Institute for the Study of in the Market.
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