The article deals with technological and managerial aspects of digital transformation of Russian SME business models. The purpose of this article is to develop theoretical and practical approaches to the study of SME business models based on the index of digital transformation of Russian SMEs to justify effective policies for sustainable socio-economic development of the regional and national economy. The article provides quantitative estimates of various parameters of SME business models digitalization using the index of digitalization for SMEs, and also notes the uneven digital development of SME business models in the structural aspect of the array of economic actors, as well as for different sectors of the economy and indicates the existing differences in “digital maturity” business models between SMEs of the capital and regional SMEs. The differences and specific features between different types of business models of SMEs depending on their degree of digital maturity are noted.
This study examines the relationship between the motivation system and the business strategy of micro, small and medium enterprises (MSMEs) in the context of the COVID-19 pandemic and post-pandemic, the purpose of the study is to analyze how the requirements and expectations of employees and business owners are changing in a pandemic, to identify a mechanism for embedding a motivation system in a business strategy and to present, on the example of practical experience, the impact of employee motivation on the achievement of strategic goals. A survey of the owners of MSMEs revealed that about 85% during the pandemic faced manipulation by key professional employees – the threat of dismissal. Labor intensity and intensification began to play a key role in employee motivation. During a pandemic, the main business strategy of MSMEs becomes a survival strategy. The implementation of this strategy is possible only due to the sustainability of MSMEs as a business unit, which implies a high level of loyalty and commitment on the part of the team, providing opportunities for additional work and maintaining a high level of social responsibility of business owners.
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