Panic buying has re‐emerged as a ‘new’ normal consumer behaviour and has become a coping mechanism for real and perceived dangers associated with COVID‐19. Despite the need for a better understanding of the panic buying phenomenon, there has been a lack of scholarly research on this topic. This study seeks to fill this gap. In this article, we systematically review extant studies in panic buying from the last two decades. We analyse and categorize them according to Callahan's 4W (2014) review structure and Paul and Rosado‐Serrano's (2019) TCCM framework. We found that the existing publications in panic buying are fragmented across multiple disciplines. Due to the nature of the panic‐induced behaviour, most of them have been written as a reaction to the pandemic crisis. We contribute to marketing research by providing theoretical, contextual and methodological insights into the field of panic buying. Furthermore, we develop a research agenda related to retailer and consumer perspectives. Additionally, we identify research issues related to policymaking and governance, as well as broader societal impacts that need to be addressed in the future.

This article examines the moderating role of regional social capital in the intention–behaviour link in entrepreneurship. We investigate to what extent the regional social capital context in which aspiring entrepreneurs are embedded strengthens or weakens the translation of individual entrepreneurial intentions into new venture creation activities. Our results suggest that the intention–behaviour link is weakened by cognitive regional social capital in the form of regional hierarchy values and strengthened by structural regional capital in the form of regional cultural diversity and regional breadth of associational activity, as well as by relational regional social capital in the form of high levels of regional generalised trust. Our findings suggest that to support new venture creation activity, there is a need to grow regional social capital via the enhancement of social trust, associational activities and regional cultural diversity – and at the same time decrease hierarchical social structures within regions.

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Purpose – The purpose of this paper is to empirically examine the impact of a corporate brand on consumer satisfaction and ascertain which corporate brand attributers had the most influential effects on consumer satisfaction. Design/methodology/approach – Using a multiple regression method and an Australian sample of 235 consumers, this paper tests a relationship between consumer-perceived corporate brand and consumer satisfaction. Findings – The results demonstrate that a corporate brand acts as a critical predictor of consumer satisfaction thus providing support for the research proposition. The three components of consumer value (functional, emotional and symbolic) were found to be critical and consistent predictors of consumer satisfaction. Corporate associations and core organizational values were also found to be the drivers of consumer satisfaction. Research limitations/implications – Although the cross-sectional nature of data collection method limits the data to a single point in time; this research contributes important insights into the factors affecting one of the key performance indicators such as consumer satisfaction. Practical implications – The findings have important implications for a corporate branding strategy implementation and effective corporate brand communications that can be employed for enhancing the relationship with the existing consumers as well as acquiring new consumers. Originality/value – Consumer satisfaction has primarily been studied as a mediator through which a brand impacts on consumer loyalty. This paper extends existing research by considering a corporate brand as an antecedent and a driver of consumer satisfaction. To address the disparity between operationalisation and conceptualisation of the corporate brand construct, this study maintains a corporate brand is a multidimensional construct and measures it accordingly.

Purpose Drawing on the stimulus–organism–response (S-O-R) model, the purpose of this study is to investigate mediating effects of controlled and uncontrolled communications of corporate brand perceptions on consumer satisfaction and loyalty. Design/methodology/approach Structural equation modeling (SEM) was used to test the hypotheses on a sample of 271 Australian automobile consumers. Findings The authors find that while consumer satisfaction is indirectly influenced by corporate-level attributes via controlled and uncontrolled communication, the authors did not find an indirect effect between consumer benefits on consumer satisfaction via controlled and uncontrolled communication. By contrast, the authors find highly significant indirect effects – via controlled and uncontrolled communication as well as consumer satisfaction – for the relationship between, on the one hand, corporate-level attributes and consumer benefits and consumer brand loyalty on the other. Uncontrolled communication was significantly associated with consumer loyalty, a relevant finding that indicates an importance of tracking media coverage and maintaining favorable relationships with the media. Research limitations/implications The cross-sectional method limits data collection to one point in time. Practical implications This study adds to a better understanding of how to leverage corporate brand through communications in ways that it positively resonates with consumers. A fine-grained analysis of corporate brand attributes and consumer-perceived benefits can aid managers in developing specific and more effective marketing strategies. Originality/value The overall thrust of this empirical study, which is to investigate how corporate brand perceptions influence short term (satisfaction) and long term (loyalty) via controlled and uncontrolled communications is original. This study comprehensively conceptualizes and operationalizes the corporate brand as a multidimensional construct consisting of corporate-level attributes and brand-level attributes such as perceived consumer benefits. To examine the hypothesized relationships between and among our constructs, the authors go beyond the commonly studied single mediator model and test a multiple mediator model instead.