The aim of this article is to study the influence of social communications on the formation of relations between students in the intercultural space on the example of the State Higher Educational Institution "Vasyl Stefanyk Precarpathian National University" and Kyiv University named after Borys Hrinchenko. Methods: analysis, synthesis, abstraction, modeling, description, observation, comparison, tabular and graphical representation, questionnaires and generalizations. Results: It is determined that countries such as Australia, Canada, Great Britain, New Zealand, France and the Netherlands have the highest rates of attracting foreign students to study in higher education institutions. The most international universities in the world are the University of Hong Kong, ETH Zurich, Chinese University of Hong Kong, University of Oxford and Imperial College London, which occupy the first five positions in the World University Rankings 2021. It was found that most often social communication between students belonging to different socio-cultural groups occurs using social media.

The current stage of developing digital technologies creates favorable conditions for intensifying the improvement of innovative distance education tools, the need for which is due to the intensification of the latest challenges and dangers. The research purpose is to substantiate the theoretical and applied principles of identifying the influence of modern tools for increasing the effectiveness of distance education in the conditions of digitalization. The methodological basis of the research includes general scientific and special methods of economic analysis and fundamental scientific investigation, in particular: system analysis, synthesis, scientific abstraction, comparison, analogy, statistical analysis, cluster analysis (k-means method), tabular, graphic, generalization, and systematization. The research results have revealed that the effectiveness of distance education in the conditions of digitalization significantly depends on the country’s development level. It has been found that three groups stand out among European countries, characterized by different levels of digitization and quality of distance education: highly developed countries (Denmark (MID: 0,90–1,00), Estonia (MID: 0,78–0,83), Ireland (MID: 0,76–0,80), Luxembourg (MID: 0,79–1,00), the Netherlands (MID: 0,91–0,95), Germany (MID: 0,81–0,88), Finland (MID: 0,88–0,90), Sweden (MID: 0,83–0,88); countries with an intermediate level of development (Bulgaria (MID: 0,58–0,62), Spain (MID: 0,62–0,64), Cyprus (MID: 0,64–0,67), Lithuania (MID: 0,63–0,66), Malta (MID: 0,64–0,70), Poland (MID: 0,54–0,64), Portugal (MID: 0,61–0,64), Romania (MID: 0,54–0,60), France (MID: 0,73–0,73), the Czech Republic (MID: 0,61–0,64), Slovenia (MID: 0,63–0,65), Azerbaijan (MID: 0,59–0,63) and countries with a low level of development (Greece (MID: 0,48–0,51), Italy (MID: 0,55–0,58), Latvia (MID: 0,55–0,59), Hungary (MID: 0,47–0,52), Slovakia (MID: 0,51–0,55), Croatia (MID: 0,46–0,50), Armenia (MID: 0,47–0,56), Georgia (MID: 0,48–0,50), Moldova (MID: 0,42–0,48), Ukraine (MID: 0,41–0,84). It has been proven that the most common digital tools for increasing the effectiveness of distance education are Viber (86,7%), an educational platform determined by the educational institution (60%), YouTube lessons (39,3%), Skype (13,3%) and Facebook (6%). It is proposed to increase the effectiveness of distance education by deepening society digitalization in countries with a low level of development and providing them with methodological assistance on the part of highly developed countries.

The purpose of the article is to characterise the development of modern holiday culture under the influence of the Revolution of Dignity and to study its impact on modern cultural processes in Ukraine. Holiday culture unites various historical and cultural stages of Ukrainian society. At the same time, at the present stage of development, holidays acquire new expressive and symbolic forms, unite citizens with common ideas, and create the spiritual core that unites us into a conscious nation. The research methodology involves the use of general scientific, historical, comparative, analytical, and axiomatic methods for a systematic analysis of the impact of the Revolution of Dignity on the holiday culture of Ukraine in the 21st century. The scientific novelty lies in the fact that the article outlines general trends in the development of the Ukrainian holiday calendar after the Revolution of Dignity and in the context of the Russian- Ukrainian war since today’s social challenges affect changes in the new holiday calendar of Ukrainians. Conclusions. The article provides an analysis of the development of modern holiday culture under the influence of the Revolution of Dignity and its impact on modern cultural processes in Ukraine. The transformation of traditional and familiar holidays is revealed. On the examples of the introduction of public holidays and anniversaries, the relationship between the main events of public life and the country’s holiday calendar is demonstrated. It is proved that Ukrainian holiday culture, as a phenomenon of the Ukrainian people, has an active influence on the development and formation of the national identity of both the younger generation and the adult population of the country. Thus, the uniqueness of the spiritual richness of the Ukrainian holiday makes it an invaluable pedagogical asset for educating young people, preserving national traditions for future generations.

The essence of optimization is the creation of the most favorable conditions for obtaining the desired results without excessive use of time and reduction of physical activity. This aspect is an important component of training specialists in the field of culture and arts, as it allows to increase the efficiency of the educational process and reduce resources to achieve this result. It should be noted that the relevance of the proposed topic is undeniable -the search for optimal solutions to reform the educational process has been going on for more than a decade. Accordingly, the article aims to analyze innovative approaches to optimizing the teaching and development of modern cultural education. Both general theoretical methods and special art studies were used in the preparation of the work. In particular, the analytical method was used to determine the current state of teaching cultural and art disciplines, to characterize the content of curricula and programs. Among other methods we have used, we define synthesis, analysis, induction and deduction. Based on the research, it was found that in addition to traditional teaching methods, special ones should also be used, in particular, more attention should be paid to distance learning methods.