The essence of optimization is the creation of the most favorable conditions for obtaining the desired results without excessive use of time and reduction of physical activity. This aspect is an important component of training specialists in the field of culture and arts, as it allows to increase the efficiency of the educational process and reduce resources to achieve this result. It should be noted that the relevance of the proposed topic is undeniable -the search for optimal solutions to reform the educational process has been going on for more than a decade. Accordingly, the article aims to analyze innovative approaches to optimizing the teaching and development of modern cultural education. Both general theoretical methods and special art studies were used in the preparation of the work. In particular, the analytical method was used to determine the current state of teaching cultural and art disciplines, to characterize the content of curricula and programs. Among other methods we have used, we define synthesis, analysis, induction and deduction. Based on the research, it was found that in addition to traditional teaching methods, special ones should also be used, in particular, more attention should be paid to distance learning methods.

This academic work provides an overview of a series of research directions in the sphere of intercultural communication; consequently, the objective is to establish the feasibility of introducing the theory and practice of intercultural communication for a better perception and adaptability of students to the learning process. In addition, research involves establishing the effectiveness of intercultural competence; teachers also assess their role in the educational process as well as in the process of learning foreign languages. The hypothesis of the research lies in the fact that teachers and students will more effectively acquire intercultural communication skills and abilities during the educational process in a multicultural environment. The experiment was the main research method; observation methods and questionnaire were also used. The research result involves the development of ways to effectively include the theory and practice of intercultural communication in the educational process, where knowledge and motivation are identified as important components of learning in higher education institutions.