The objective of this study was to analyze the cultural and tourist perception index (IPCT) of the boi “Flor do Campo” and boi “Malhadinho” associations, participants of the Folkloric Festival of Guajará-Mirim, on the border with Bolivia. As a basis for theoretical support, the theory of endogenous development was used. To determine the indicators, questionnaires were applied to the associations, which were submitted to the SPSS statistical tool (Statistical Package for the Social Sciences), version 17, as described in Cavalcante [4]; Santana [42] and [43]. The results showed that the trust and governance indices of the “boi Malhadinho” association were considered “bad” by the scale adopted in this work. In the boi Flor do Campo association, the perception index reached a result considered “good” by the scale adopted (0.645). The parameters of Trust and Governance presented results considered “regular” (0.473 and 0.560, respectively). By the average of the parameters, the IPCT – Flor do Campo was equal to 0.559 (regular) and IPCT – Malhadinho 0.406 (regular). Therefore, this result reinforces the view that the structuring problem of Guajará-Mirim is not economic but social. And according to this result, it is clear how coherent this work is with the research carried out on social capital in the region by Cavalcante [4] and Cavalcante and Alves [8]. And in this way, it meets North's institutionalist theory that says that growth is not the cause of development but a consequence. In this sense, what points to the level of local development is the institutional arrangement itself, that is, society itself building a prosperous and healthy path.
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