This paper offers a conceptual understanding of the Islamic housing loan (BaiBithaman Ajil) with a special focus on the operational matters and the factors that affect the acceptance of Bai-Bithaman Ajil. Approach: This paper incorporates relevant findings and issues surrounding the acceptance and implementation of the Islamic housing loan Findings: This paper offer more insights on the challengesfaced by Islamic banking institutions to deal with both muslim and non-muslim markets in terms of the marketability of the product especially multi-racial society.
This study aimed to identify factors influencing destination food image among the international tourists in Malaysia. Food tourism is becoming a trend among tourists. By trying different foods from different countries, tourists able to understand and gained knowledge on the country’s culture. In Malaysia, the food knowledge among the international tourists are limited. Although there are several Malaysian foods which are popular, it still remained unknown for the tourists. This caused international tourists to feel strange and unfamiliar with the food heritage in Malaysia. A quantitative research was carried out, where questionnaires were distributed to the international tourists in Malaysia using Google Form. Sample size of 278 respondents were collected, and Partial Least Square – Structural Equation Model (PLS-SEM), SmartPLS 3.0. was used to run the data. Result showed among the five independent variables, only Social Media do not have significant relationship with Destination Food Image. Discussion and result of these 5 variables were explained in this study. Lastly, limitations and recommendations were included to provide contribution to the future academicians who are interested in the related field.
Organic products demand is increasing due to the awareness of the health benefits and nutritional values attached to these produces. However, in Malaysia, the organic industry is relatively small with more than 60% of the organic products being imported from overseas. Given the importance of this niche sector to the agriculture sector, marketers should understand how the consumers make decisions towards organic products. This study investigated the Malaysian organic purchasers on what affects them in their buying intention. The study uses a non-probability volunteer sampling method of 455 respondents using Structural Equation Modeling-Analysis of Moment Structures (SEM-AMOS). Results showed that health consciousness and animal welfare affects purchasing behavior directly and positively. Health consciousness, taste and food safety indirectly affect purchasing behavior while animal welfare does not have the indirect effect. This study seeks to assist organic product marketer in the development of effective marketing strategies for further increase of organic product consumption.
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