Recent years, Malaysia had experienced natural disasters such as landslides and flood. Lack of emergency management when dealing with natural disaster will exacerbate the problem and lead to financial, structural and even human losses. This study intends to examine the impact of coping strategies by local institutions on public awareness and preparedness towards natural disaster management. This research involved an exploratory phase and a detailed reflective phase which covered the Klang Valley. In this study, about 1500 copies of self-administered questionnaires were distributed to the respondents. Questionnaires were collected once the respondents completed the survey.  During the reflective phase, in-depth interviews were conducted to measure the level of awareness and preparedness towards natural disaster management of communities. The local residents and residence association representatives were the targeted respondents for the in-depth interviews. The findings of this study are the coping strategies used by local authorities are unsustainable and had not constructed permanent solution in overcoming the growing negative effects of hazards.  This research will help promote a safe and secure urban society in Malaysia through a better understanding of the proactive disaster management activities and the significant role of local institutions.

A brand is the promise of value and is imperative in all aspects of the industry. Retaining existing customers and attracting new customers has always been the challenge faced by service-based industries, which include private healthcare, primarily in hospitals. As a niche sector, private hospitals' tasks address demanding customer expectations. Based on the past reviews of the literature, this study proposes a few aspects to be investigated in the context of private hospitals in Malaysia. Data was collected and distributed using an online survey. The model was validated using Smart PLS (version 3.3.2) software and SPSS for data analysis. The sampling technique used was non-probability. The analysis revealed that brand trust significantly correlates with customer brand engagement which subsequently influences brand equity in private hospitals and is moderated by service quality for critical incidence. These findings give insight to policymakers, the healthcare industry, mainly private hospitals and academic fields to discover the influences to contemplate in this sector and remain competitive strategically.

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Organic products demand is increasing due to the awareness of the health benefits and nutritional values attached to these produces. However, in Malaysia, the organic industry is relatively small with more than 60% of the organic products being imported from overseas. Given the importance of this niche sector to the agriculture sector, marketers should understand how the consumers make decisions towards organic products. This study investigated the Malaysian organic purchasers on what affects them in their buying intention. The study uses a non-probability volunteer sampling method of 455 respondents using Structural Equation Modeling-Analysis of Moment Structures (SEM-AMOS). Results showed that health consciousness and animal welfare affects purchasing behavior directly and positively. Health consciousness, taste and food safety indirectly affect purchasing behavior while animal welfare does not have the indirect effect. This study seeks to assist organic product marketer in the development of effective marketing strategies for further increase of organic product consumption.