Abstract-The paper deals with the intercultural and translational aspects of tourism branding, which involve, first of all, studying the peculiarities of the creation and promotion of tourism territory's brand in a foreign communicative space. The analyzed examples from the website of Interkon Travel Service GmbH / Levitin Reisen company, one of the largest and most famous Russian-language tour operators in Germany, allow concluding that the nominations of the tourist brand in translated texts can be, on the one hand, simplified and reduced, and, on the other hand, expanded to a significant scale for potential tourists. These processes are conditioned by the pragmatics of communicative interactions in the tourism discourse, which determine the necessary degree of explicitation and the form of pointing out separate components of the semantic-pragmatic content of the brand. The authors also point out the further tasks for studying the specificity of tourism branding, such as identifying the pragmatic specificity of a foreign-language recipient of branding texts, finding the optimal technology for translating the tourism branding texts, linguistic and cultural adaptation of branding texts in the translation process, etc.
The article deals with the specific features of the graduation thesis within the framework of the degree program in linguistics (translation skills profile) alongside the implementation of the competency based approach at the institutions of higher education. An attempt is undertaken to analyze the basic requirements for Master’s and Bachelor’s theses at Volgograd State University and some German and Austrian translation institutions of higher education.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.