Texts of tourism branding as object of translation

Mityagina, Vera; Novikova, Elina; Makhortova, T. Yu.; Volkova, IN

doi:10.2991/cildiah-17.2017.56

Cited by 2 publications

(2 citation statements)

References 8 publications

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“…The research of the issues related to translation of texts operating in the sphere of tourism is objectively about comprehension of cultural loci, which can provide new directions in humanitarian knowledge that has not offered yet to replace the failed concept of "multiculturalism". The translation providing globalization is "programmed" to overcome cultural codes, but they have become an object of research in this context only relatively recently [12].…”

Section: Introductionmentioning

confidence: 99%

Translatological Grounds of Didactics in Tourist Discourse Texts Translation

Novikova¹,

Mityagina²,

Charfaoui³

et al. 2019

Proceedings of the 1st International Scientific Practical Conference "The Individual and Society in the Modern Geopolitical Env

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Translation training within the global educational environment is connected to the integration of theoretical, methodological and didactic approaches: a search for effective solutions of translation issues optimizes openness and intensity of scholarly discussions, as well as the scale of translators' professional interaction. In this article, it is necessary to analyze the topical translation paradigm within its functionality in training of translators to work with tourism discourse texts and to propose a variant of didactization of specified texts translation. This work is based on German and Russian texts, which were used during the education in Volgograd State University (Russia) and Johannes Gutenberg University Mainz (Germany). The theoretical part of this work is based on the principles, which are significant in the process of education in both universities and were established by Russian and German specialists in translation theory. The result of the research is an algorithm for the tourism texts didactization. In this article, the genre specificity of tourism texts is presented, problems caused by the cultural transfer of tourism information are considered, as well as recommendations for pre-translational analysis of texts for its subsequent translation are proposed. The overcoming cultural differences and substitution of lacunas have particular relevance in the tourism discourse. Thus, the cultural aspect is a primary element in the translation of tourism texts. The practical significance of the research lies in the possibility of applying the developed didactic principles in the training of translators. The result of the research may be useful for translation studies specialists and intercultural communication specialists, and for specialists of tourism industry.

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Section: Introductionmentioning

confidence: 99%

Translatological Grounds of Didactics in Tourist Discourse Texts Translation

Novikova¹,

Mityagina²,

Charfaoui³

et al. 2019

Proceedings of the 1st International Scientific Practical Conference "The Individual and Society in the Modern Geopolitical Env

View full text Add to dashboard Cite

show abstract

“…Новикова, отмечают жанрово-видовой синкретизм международного туристического дискурса, его диалогичность и многотипность (Э. Ю. Новикова, 2019; V. A. Mityagina, et al, 2017; V. A. Mityagina, et al, 2018) [1; 2; 3], разнонаправленность его влияний как практики, в которой и с помощью которой человек осуществляет свои нужды и желания, себя самого.…”

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Homo Tornus and Individual Development by Means of Tourism: Current State and Limitations

Кузнецова

2022

Man and Education

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The problem of human development in tourism is one of the least studied. In a modern, innovative model of tourism within the experience economy, the motives and interests of customers, the life experience of a traveling person as a developing person, are leading in the development, implementation and evaluation of tours. The purpose of the study is to analyze the problems, opportunities and limitations of human development by means of tourist travel. The article presents the results of a theoretical study of the problem of human development by means of tourist travel, it is shown that without special efforts in many types of tourism the developing potential of organized and "wild" travel is updated weekly, is not used, groups of general, special and special methods of human development in tourism are identified. In modern tourism, two trends in human development collide: to the development and improvement of man and culture, including tourism, and to the degradation of man and culture. This underlines the urgency of organizing and implementing programs and technologies of psychological and pedagogical support for individual tourists and tourism in general, starting from traditional consumerist-oriented mass tourism programs, including niche tours of interest, and ending with adventure tours (development activation). Tourism is a way of introducing a Homo tornus to the civilizational heritage and a way of transforming oneself as a person, partner, student and professional. Scattered impressions offered by tourism as an agent of the “cultural industry” are a significantly smaller resource for human development than involvement in the thousand-year experience of the formation and development of mankind. A person who is familiar with the civilizational heritage of his country and humanity is capable and ready to become and develop as a subject of culture, not only to exist as an object facing uncontrollable events from outside.

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Texts of tourism branding as object of translation

Cited by 2 publications

References 8 publications

Translatological Grounds of Didactics in Tourist Discourse Texts Translation

Translatological Grounds of Didactics in Tourist Discourse Texts Translation

Homo Tornus and Individual Development by Means of Tourism: Current State and Limitations

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