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This article contributes to discussions on the relationship between national attachments and cosmopolitanization by unpacking the meanings of national attachments and post‐national identifications in the case of transnational professionals, focusing on narratives of professionals embedded in transnational business networks in two locations; Istanbul and New York City. Using in‐depth interviews, the article argues that in the case of transnational professionals one can talk about ‘rooted’ cosmopolitanism in two senses: first, underlining the continuing role of national attachments as roots; and second, pointing to a process in which the post‐national identity is derived from specific experiences in multiple locations, grounding the respondents in their fluid lives. It is through mobility that the respondents develop a sense of belonging – not in spite of it.

This article explores the narratives of professionals from Turkey working in transnational corporations to contribute to discussions of new middle classes and global stratification focusing on emerging forms of cultural capital in the domain of the transnational business field. Analyzing respondents' narratives about their careers, it argues that as these professionals try to differentiate themselves within the neoliberal market, transnational corporations structure the access to transnational forms of social and cultural capital, including a cosmopolitan self-narrative, and work as a means of institutionalizing distinction at the global level. As such, this article contributes to discussions on emerging cultural capitals as well as cosmopolitanism as cultural capital and emphasizes the transnationalization of class distinction strategies of the new middle classes in Turkey as it situates these strategies within a stratified neoliberal global market.

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This article adds to contemporary analyses of neoliberal subjectivities by focusing on middle-class yoga practitioners in Istanbul, Turkey. Drawing on in-depth interviews, it questions the dominant interpretation of yoga as a form of neoliberal governance and suggests that within the nexus of neoliberal globalisation, autocratisation and precarisation, practices that are often labeled ‘lifestyle consumption’ might provide individuals with the discursive tools to question entrepreneurial norms. Expanding the geographical scope of existing research as well as providing a theoretically informed analysis of empirical data, the article makes an original contribution to understandings of neoliberal subjectivities by bridging work on neoliberal subjectivities and lifestyle politics.