Ukraine is known for its extremely fertile and high-yielding black soil. This incredible national wealth is also the reason for significant interest on the part of private agribusiness companies and international investors, who today consider Ukraine a strategic partner in addressing global food security. The socio-economic factors determining the state of agribusiness are well known, however, they affect this area in different ways in different countries. The purpose of the academic paper lies in representing the author’s concept of the socio-economic conditions under which the transformation of agribusiness in a developing country takes place, in which the agricultural sector is a priority. Methodology. The authors put forward a hypothesis that the solution to this problem requires the development of agribusiness, a promising tool for which is financial support, including on the part of the state. In the process of conducting the research, in order to test the hypothesis outlined, the authors use methods of modelling socio-economic systems, as well as systemic, problematic analysis, methods of statistical analysis, induction and deduction. Results. As a result of the study, the authors come to the conclusion that the most important problem for the development of agribusiness in Ukraine is the lack and low availability of financial resources, which is caused by the high seasonality of the business, its low profitability and, accordingly, its low investment attractiveness. Integration of agribusiness spheres will help to solve this problem and increase the availability of financial resources for agricultural enterprises, which allows modernizing equipment and production technology, reducing production costs, increasing profitability and competitiveness. The academic paper considers the features of the socio-economic environment in which the agribusiness of Ukraine operates, noting the state of the agricultural market and the largest players on it. It has been determined by trend analysis that while maintaining existing trends, the volume of capital investment in agriculture by 2030 may increase by almost 1,8 times compared to 2020. Along with this, the main negative factors of agribusiness determining its effectiveness have been outlined, namely: significant fluctuations in world food prices and the devaluation of the national currency; import dependence on certain groups of goods and the raw material nature of exports of agricultural products and a significant percentage of production of certain types of agricultural products in households. By the way, the academic paper has also considered the impact of the most significant factor of influence in 2020-2021 - the pandemic, which has significantly changed the ratio of supply and demand in agricultural markets and caused changes in the commodity structure of exports. It is also concluded that agribusiness in this socio-economic situation remains profitable and requires the revival of financial support for this important sector of the national economy.
Процедура регулювання зовнішньоекономічної діяльності (далі – ЗЕД) в умовах воєнного стану має певну специфіку, джерелом якої є обмеженість можливостей держави, як фінансових, так і фізичних. Визначено, що складність новоутворених в Україні обставин зумовлює потребу у пошуках нових механізмів впливу на ЗЕД, а також шляхів раціонального поєднання інструментів стимулювання і стримання міжнародної торгівельної активності держави. Такий баланс є важливим задля впорядкування доходів і витрат країни під час війни. Проте, сьогодні уся складність регулювання ЗЕД пов’язана із необхідністю обов’язкового збереження конкурентоспроможності держави на світовому ринку, а також максимізації доходів бюджету за умов обмежених можливостей для розвитку бізнесу і функціонування національної економіки. Визначено, що одними із основних засобів забезпечення реалізації державної зовнішньоекономічної політики є правові. Проте, складність використання правових інструментів полягає у їх еволюційному характері розвитку і постійній зміні, особливо в умовах війни, що, власне, спонукає трансформацію регуляторних механізмів і державної стратегії управління експортно-імпортною активністю.
The problem of digital business transformation through innovative development in the country, which affects the transformation of business structures, including trade, remains underdeveloped, which requires further scientific, methodological, practical research and justification. The priority of this study is to develop a system-integrated methodology and practical recommendations for building a model of digitization of investment-innovative activities of the trade entities by transforming the architecture of the business system into an IT-system, which demonstrates improving network interaction in a competitive environment. The article considers the digitalization of investment-innovative activities of the trade entities in the network IT system. The system-integrated methodology is implemented and practical recommendations are offered to build a model of digitalization of investment-innovative activities of the trade entities by transforming the architecture of the business system into an IT system, which demonstrates the efficiency of network interaction in a competitive environment. The block diagram of the activation of Digital-strategy of digitalization of investment-innovative development of business in economy is presented. A block system for evaluating the digitalization of investment-innovative activities of the trade entities in the network IT system is proposed. Indicators of digitalization of investment-innovative activities of the trade entities in the network IT system are grouped according to the components of the balanced scorecard (CFS). The architectural structure of the integrated indicator of the zonal level of digitalization of investment-innovative activities of the trade entities in the network IT system is substantiated. The coordinates of the vector-standard of zonal digitization of investment-innovative activities of the trade entities in the network IT system of Ukraine are determined.
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