The purpose of the paper is to analyze the negative impact of pandemic on the economic growth of the world and the choice of strategy for the functioning of the apparatus of public administration using the chosen methodological approach in the context of ensuring security. The research methodology includes both general scientific methods, such as analysis and synthesis to assess the negative impact of pandemic on economic development and growth, and comparison methods to demonstrate growth rates in the context of ensuring security. IDEF0 methodology was also used to present a methodological approach to the implementation of the proposed strategies. Research has several limitations and they are primarily related to the fact that economic growth strategies have been presented for one country. The proposed methodological approach to the implementation of the strategy can be applied in practice in the apparatus of public administration. The value of the study includes the use of IDEF0 methodology for the formation and implementation of economic growth strategies.
Advertising expands and improves sales channels, accelerates money turnover, thereby increasing overall effectiveness of functioning of national economy and its integration into the world economy in general. The analysis of the current trends and future prospects of management of the advertising market of Ukraine at the world level is carried out in the article. In particular, the analysis of the current structure of the world advertising market is made. The assessment of retrospective tendencies of development of the advertising and communication market of Ukraine is carried out. The identification of perspective volumes of the advertising market of Ukraine is made. The forecast of perspective volumes of the advertising market of Ukraine within the next three years is made. In general, the given research allows to allocate problems of the modern advertising market of Ukraine and offers the ways of improvement of the state advertising policy of Ukraine.
The purpose of the article is to assess the pace of capital contribution and investment in solar energy in order to increase the energy security of national economies. The study analyzes the development of the global solar industry for years 2009-2019 in the context of investment support. The main stages of development of world solar energy are marked and the priority of countries and regions is determined. Factors of attractiveness of solar energy for private investment are noted, namely the investment climate is formed at the expense of legislative maintenance of this sphere, and in the economic plan at the expense of introduction of the «green» tariff. Two main investment processes in the development of solar energy are noted. First, these are large private companies that implement large-scale projects from solar stations. Secondly, this small private investment to provide electric for households that identified a small city urbanization and climatic conditions. It was found that the solar energy market depends more on capital intensity than on resource intensity. The result of economic calculation is indicated, which allowed to determine the term of reduction of the cost price of 1 kW of photovoltaic power station electricity to the level of NPP production cost for ten years.
Advertising expands and improves sales channels, accelerates money turnover, thereby increasing overall effectiveness of functioning of national economy and its integration into the world economy in general. The analysis of the current trends and future prospects of management of the advertising market of Ukraine at the world level is carried out in the article. In particular, the analysis of the current structure of the world advertising market is made. The assessment of retrospective tendencies of development of the advertising and communication market of Ukraine is carried out. The identification of perspective volumes of the advertising market of Ukraine is made. The forecast of perspective volumes of the advertising market of Ukraine within the next three years is made. In general, the given research allows to allocate problems of the modern advertising market of Ukraine and offers the ways of improvement of the state advertising policy of Ukraine. Svitlana Dombrovska (Ukraine), Viktoriia Shvedun (Ukraine), Volodymyr Streltsov (Poland), Kyrylo Husarov (Ukraine) BUSINESS PERSPECTIVES LLC "СPС "Business Perspectives"
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