The relevance of this article is the need to study the students' understanding of public relations as a means of management. The experience of countries with a developed social sphere shows that the use of public relations in the management of social work institutions can improve the social status of social services, form a positive public opinion and, as a result, ensure the social effectiveness of services provided. The purpose of the research is to analyse students' perceptions of public relations' essence as a means of managing social services in the external environment. Research methods: as a research method, we used a questionnaire survey, which allows us to qualitatively investigate public relations in the organization through the eyes of students. Results of the research: the article considers the students' views on the means of managing social services in the external environment, reveals the role of public relations in the management of social services in the external environment in the representation of students. The novelty and originality of the research consists in the analysis of public relations as a means of management in the external environment in relation to the activities of social protection institutions in the representation of students. It is revealed that, in the view of students, public relations accumulate management tools and include: the use of various forms of communication aimed at identifying common views or interests of different groups; they contribute to the formation of partnership and friendly relations between the social service, clients and the General public; ensure the achievement of mutual understanding based on truth and full public awareness and, ultimately, form a positive public opinion and a favourable image for the social service. The essential aspects, specific features, structural and functional features and opportunities of public relations as a means of managing social services in the external environment are highlighted in the students' view. It is determined that in the views of students, the management of the social service does not have a well-thought-out concept of organizing public relations, which leads to ineffective management of the social service in the external environment and is used in social work spontaneously. Practical significance: the data obtained in this work can be used in social psychology, Economics, advertising psychology, management psychology, as well as for further theoretical development of this issue.
Purpose of the study: The relevance of the article is due to the rethinking of employment by students and the emergence of new forms of income, due to the emergence of Internet resources. Today, more and more people are revising their work schedules, switching to freelancing or so-called free employment, reducing working hours. In this regard, this article is aimed at studying students' ideas about the lifestyle of downshifters in an urban environment. Methodology: As a research methodology, a qualitative approach was applied using ethnographic strategies to dive into the world of everyday practices of informants and better understand how their daily lives are structured, which is especially important when studying ideas about lifestyle. A detailed description of the ideas about individual everyday practices allows us to identify the type in a social phenomenon. Method of information gathering - in-depth interview, which allows determining the main motives and beliefs of informants. Results: The article revealed that in the view of the majority of students, downshifters are satisfied with their lifestyle; travel a lot; have a low civil position, mainly carry out their household activities in solitude and are not married. It is shown that work for downshifters, in the view of students, should be enjoyable, and if this is not possible for any reason, it is fair for them to do work that does not lead to emotional and physical exhaustion. In the students' views, five groups of downshifters were identified: those who left well paid but stressful work; having the ability to work remotely; devoting more time to personal development; peaked careers and decided to change the profile of activity; transformed their hobby into a profession. Applications of this study: The data obtained in the work can be used in the field of labor and employment of young people, social psychology, the psychology of education, age psychology, sociology, as well as for further theoretical development of this issue. Novelty/Originality of this study: Because the phenomenon of downshifting is not sufficiently studied, and the concept has no clear definition, many people in the society can call themselves downshifters who are not really downshifters indeed, and Vice versa, many people do not realize themselves downshifters, being downshifters in fact. This seems to be a certain problem for studying this social group.
The study addresses the major factors preventing foreign language (FL) teachers from effective use of electronic information educational environment (EIEE) at the institutes of higher learning (IHL) in Russia to develop learner autonomy. Upon holding interviews and taking polls of 60 respondents from three universities helped the authors find out that these factors include: sketchy knowledge of information and communication technologies among foreign language teachers; poor standards of material and technical resources capability at universities; inadequate readiness of FL teachers to apply new information and communication technologies; insufficient level of FL teachers motivation to use innovative ITs at work. The contributors have worked out a number of pedagogical conditions that should be provided at the IHL to clear the barriers mentioned above: gradual development of FL teachers readiness to use the EIEE (the IT competence acquisition based on learning management systems (LMS); FL teachers activity stimulation to work in the EIEE through creating modular courses); setting up the EIEE in the IHL, which can translate all e-learning possibilities into action, the LMS, software and documentation among them. The said pedagogical conditions have successfully been tested and implemented at RUDN University.
The paper presents key factors of the "Art" topical area within school education in modern Russian Federation. The "Art" topical area is central to the entire process of molding a creative, harmoniously developed personality. Teaching musical, artistic, spiritual, and moral components is essential for high-quality education. The authors of the paper have reasonably substantiated the need for the active introduction of art to school curricula. The authors also manifested the importance of revealing students' creative potential and the development of their constructive skills. Of much importance is the fact that specific ways of improving the quality of school musical and artistic education emerge from the research results.Keywords: artistic creativity, harmoniously developed personality, musical and artistic development of a school student, school education, the "Art" topical area.
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