This chapter is a case study of how one institution worked with internal and external constituents to support student employability. The Graduate School of Business at Copenhagen Business School (CBS), working through curriculum development and a communications plan, has embedded employability both pedagogically and practically into a complex set of interrelated programs of study. The lessons that faculty and staff of CBS have learned may be helpful to other academic departments that seek to appropriately tie their curricula to industry needs. It is not intended as a best practice per se, but rather as "a practice"-a description of implemented and intended activities leading to an overriding goal: establishment of a qualifications framework relying on continuous curriculum development to support student employability.The very process of creating a qualifications framework has induced a healthy discussion on curriculum development across the college, mainly because it is devoted to the future expected practice for our graduates. In particular, we focus on the Graduate School of Business (GSB), which encompasses the master of science (M.Sc.) and master of arts (M.A.) programs. GSB was initially established as an integrated part of the Faculty of Economics and Business Administration with the aim of strengthening coordination of the development of curricula, pedagogical principles, evaluation policies and marketing of M.Sc. programs in economics, business administration, and related areas. (In Denmark, as in much of Europe, it is traditional for students to take master's courses during their studies rather than All fifteen lines of the M.Sc. program in economics and business administration constitute a progression on top of the B.Sc. degree. Students acquire the generalist qualifications at the B.Sc. level on which the M.Sc. program builds, providing a specialist qualification within one of the fifteen options. Structured in this way, the B.Sc. and M.Sc. programs result in generalist and specialist qualifications during a five-year period.The specialist qualifications are ensured by the various lines in the first year of the study and the final master's thesis in the fourth semester. During the third semester, the students are free to make a choice when taking electives and can opt to broaden their scope into other areas within economics and business administration, or they can strengthen their qualifications within their field of specialization. This progression within the specialization is, in some lines, afforded by line specific progression courses. Pedagogy at GSBEven though the details of pedagogy differ among the lines-mainly because of didactic elements in different thematic fields-some commonalities build on the shared pedagogical principles of CBS. To take an example, one can compare the line Human Resource Management (HRM) with Applied Economics and Finance (AEF). In HRM, the conceptual focus is on the human being as learning individual, resulting in a pedagogical approach where the process is more import...
If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Design/methodology/approach -The study is based on a case study approach, taking its point of departure in two sponsor brand management paradigms, the projective and relational paradigm. The case of Malmö FF in the Swedish top tier league and the club's official partners has been chosen to exemplify the commercially immature context. Findings -The study has shown that the most important value the club can provide for sponsors is to act as a mediator in sponsor-stakeholder relations. Exposure effects are subordinate to the relational effects sponsors achieve through their sponsorship.Research limitations/implications -The study indicates that the relational construct in the sponsorship literature should to a greater extent include sponsor-stakeholder relations, beyond the sponsor-club dyad, in a context of commercial immaturity. Practical implications -The results indicate that club management should engage in stakeholder management with a strong focus on stakeholders of sponsors to provide value for these sponsors. Originality/value -This study explores a new dimension to the relational construct of sponsorship, using the relational paradigm of brand management in a context of commercial immaturity. The mediating effect of the club is a contribution to the discourse on the relational construct.
Swedish Football is an industry not yet being as commercial as the big leagues and is regulated in terms of ownership of clubs. This implies a need for management of stakeholder relations for a Swedish football club. This paper identifies important stakeholders in Swedish football and discusses the multitude of-sometimes conflicting-objectives in managing these relations. The empirical base of the study is founded in a case study of Malmö FF, one of the dominant clubs in Sweden, with a qualitative single case research approach. Data is collected by means of semi-structured interviews and participant observations. The results of the study show a number of tensions as paradoxes for stakeholder management, suggest management dispositions to reconcile these paradoxes and suggest areas for further research.
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