This study aims to predict the intention to use smart education technology during the COVID-19 pandemic among higher education students in Thailand. The determinants of intention to use smart education technology adopt the technology acceptance model (TAM) through the mediating effect of student satisfaction. The online convenience sampling collected data from 238 higher education students in Thailand to confirm the theoretical framework. The data were analysed using SPSS Version 27 and the partial least square structural equation model (PLS-SEM). The findings support that the TAM model comprises perceived ease of use and perceived usefulness. Student satisfaction is a significant mediator between the TAM model and the intention to use smart education technology. However, the TAM model has no significant direct effect on the intention to use smart education technology. This study may benefit educators and instructors in improving the intention to use smart education technology by adopting the TAM model and student satisfaction. Moreover, the results could apply in any sector to improve the intention to use smart technology through predictors of the TAM model and mediating role of users’ satisfaction.
Purpose -Mobile banking is becoming increasingly popular in Thailand. This study investigates the relationship between cyber security knowledge, awareness, and behavioural choice protection among mobile banking users in Thailand.Method -A quantitative approach was employed. The questionnaire was developed based on reliable and valid sources. The online questionnaire was adopted to collect the data through convenience sampling of 414 mobile banking users in Thailand. The data were analysed using SPSS Version 27 and ADANCO 2.3 for hypothesis testing.Results -The results reveal that cyber security knowledge significantly impacts cyber security awareness and behavioural choice protection. Cybersecurity awareness significantly impacts behavioural choice protection. Cyber security awareness significantly mediators between cyber security knowledge and behavioural choice protection.Conclusion -Cyber security knowledge and awareness are critical for influencing behavioural choice protection among Thai mobile banking users. As a result, banks must develop an effective cybersecurity strategy to meet the needs and expectations of mobile banking users. As a result, there may be an increase in mobile banking users, and high business performance may incur.Recommendations -This study employed sampling to explain only mobile banking from customers' perceptions. It may not cover other sectors. Hence, there should be increased sampling in a variety of industries. Furthermore, this study consists of a self-administered questionnaire for quantitative analysis. Thus, more insightful analysis through qualitative research could also explain the association between cyber security awareness, cyber security knowledge, and behavioural choice protection among mobile banking application customers or other sectors in Thailand.Research Implications -This study contributed to the existing literature on cyber security awareness, cyber security knowledge, and behavioural choice protection. Therefore, the findings of this study may help academics expand their research by incorporating additional potential factors. These metrics could guide future cybersecurity research and its outcomes in the digital era.Practical Implications -The implications could be applied to any sector in explaining the association between cybersecurity awareness, knowledge and behavioural choice protection among mobile banking application customers or other sectors in Thailand.
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