Predicting Intention to Choose the Online Degree During the COVID-19 Pandemic: The Mediating Role of Perceived Effectiveness

Siripipatthanakul, Supaprawat; Siripipattanakul, Sutithep; Limna, Pongsakorn; Pholphong, Lalita

doi:10.2139/ssrn.4046240

Cited by 7 publications

(9 citation statements)

References 14 publications

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“…The researchers employed a partial least square structural equation model (ADANCO 2.3) to confirm the conceptual model, and the completed data were analysed to test the hypotheses. SRMR was set to less than 0.08, and AVE was charged at o.5, followed by the study of Jaipong et al (2022), Limsangpetch et al (2022), andSiripipattanakul et al (2022).…”

Section: Population and Samplementioning

confidence: 99%

The Relationship between Cyber Security Knowledge, Awareness and Behavioural Choice Protection among Mobile Banking Users in Thailand

Limna¹,

Kraiwanit²,

Siripipattanakul³

2023

IJCSR

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Purpose -Mobile banking is becoming increasingly popular in Thailand. This study investigates the relationship between cyber security knowledge, awareness, and behavioural choice protection among mobile banking users in Thailand.Method -A quantitative approach was employed. The questionnaire was developed based on reliable and valid sources. The online questionnaire was adopted to collect the data through convenience sampling of 414 mobile banking users in Thailand. The data were analysed using SPSS Version 27 and ADANCO 2.3 for hypothesis testing.Results -The results reveal that cyber security knowledge significantly impacts cyber security awareness and behavioural choice protection. Cybersecurity awareness significantly impacts behavioural choice protection. Cyber security awareness significantly mediators between cyber security knowledge and behavioural choice protection.Conclusion -Cyber security knowledge and awareness are critical for influencing behavioural choice protection among Thai mobile banking users. As a result, banks must develop an effective cybersecurity strategy to meet the needs and expectations of mobile banking users. As a result, there may be an increase in mobile banking users, and high business performance may incur.Recommendations -This study employed sampling to explain only mobile banking from customers' perceptions. It may not cover other sectors. Hence, there should be increased sampling in a variety of industries. Furthermore, this study consists of a self-administered questionnaire for quantitative analysis. Thus, more insightful analysis through qualitative research could also explain the association between cyber security awareness, cyber security knowledge, and behavioural choice protection among mobile banking application customers or other sectors in Thailand.Research Implications -This study contributed to the existing literature on cyber security awareness, cyber security knowledge, and behavioural choice protection. Therefore, the findings of this study may help academics expand their research by incorporating additional potential factors. These metrics could guide future cybersecurity research and its outcomes in the digital era.Practical Implications -The implications could be applied to any sector in explaining the association between cybersecurity awareness, knowledge and behavioural choice protection among mobile banking application customers or other sectors in Thailand.

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Section: Population and Samplementioning

confidence: 99%

The Relationship between Cyber Security Knowledge, Awareness and Behavioural Choice Protection among Mobile Banking Users in Thailand

Limna¹,

Kraiwanit²,

Siripipattanakul³

2023

IJCSR

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“…Perceived Behavioral Control. Perceived behavioral control (PBC), the third element in TPB theory, is described as the perception of individuals towards the level of ease or difficulty in acting the behavior [56,57]. PBC is considered a personal belief in terms of his/her capabilities to exhibit specific behavior [28].…”

Section: Technology Acceptancementioning

confidence: 99%

“…Subjective norms, measured by 4 items, were adopted from [79,80]. Perceived behavioral control consists of 5 items, adopted from [57,81]. In behavioral intention, 3 items were adopted from [6,82].…”

Section: Measurement Of Instrumentsmentioning

confidence: 99%

Moderating Role of Perceived Trust and Perceived Service Quality on Consumers’ Use Behavior of Alipay e-wallet System: The Perspectives of Technology Acceptance Model and Theory of Planned Behavior

Tian

Chan

Suki

et al. 2023

Human Behavior and Emerging Technologies

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The advancement of e-wallet systems, including Alipay, has led consumers to embrace digital payment with financial technologies. Yet, limited research focused on the usage of e-wallets in the context of emerging economies. This research is aimed at investigating the predictors of consumers’ use behavior of the Alipay e-wallet system in an emerging market and moderating role of perceived trust and perceived service quality on this relationship. The technology acceptance model (TAM) and the theory of planned behavior (TPB) were applied as the guiding principle. Data gathered via online surveys among 378 Malaysian Alipay users were analyzed using the partial least square-structural equation modeling (PLS-SEM) approach. The results reveal that all hypotheses were significant towards consumers’ intention to use Alipay in an emerging market except for the moderating role of perceived trust. Perceived usefulness was the strongest predictor factor towards consumers’ intention to use Alipay in an emerging market. This is followed by perceived ease of use. They heavily emphasize the superiorities of Alipay over other e-wallet systems such as efficiency and convenience for conducting financial activities. This study contributes to the existing literature by proposing a comprehensive integrated research model. The research outcome can serve as a guideline for service providers towards enhancing consumers’ adoption of e-wallets for digital payment with financial technologies.

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“…Given the pervasive and uncontrollable spread of COVID-19 on the one hand and the need to adopt preventive approaches on the other, the most basic and necessary step in designing cognitive-behavioral interventions aimed at controlling and reducing the spread of COVID-19 would be evaluating and identifying the variables that determine preventive behaviors against this disease [ 13 ]. Some researchers have used health behavior theories to recognize and explain these determinants, such as the health belief model (HBM) [ 14 , 15 ], Protection Motivation Theory (PMT [ 16 ], and theory of planned behavior (TPB) [ 17 , 18 ]. The use of behavior change models/ theories to determine the effective factors in persuading people to accept preventive behaviors is considered an economical and reasonable approach [ 19 ].…”

Section: Introductionmentioning

confidence: 99%

Factors predicting self-care behavior of cardiovascular patients during the COVID-19 epidemic

Sharafkhani,

Gazhdomi,

Norouzi

et al. 2024

BMC Cardiovasc Disord

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Background The COVID-19 virus has had wide-ranging effects on all healthcare systems and a direct impact on all areas of human life in all countries around the world. Therefore, it is necessary to take preventive actions to reduce the prevalence and severity of the complications associated with this disease. The purpose of this study was to explain the dimensions of adopting general self-care behaviors (mask-wearing, social distancing, hand hygiene, and home quarantine) for preventing COVID-19 based on the theory of planned behavior (TPB) in cardiovascular patients. Methods This was a descriptive-analytical study conducted with the participation of 420 patients referring to health and treatment centers of Ahvaz, southwest of Iran, in 2022. Sampling was done using a non-random (convenience) method. The data collection tool was a questionnaire containing items addressing demographic characteristics, questions related to the TPB, and questions dealing with the adoption of everyday self-care behaviors against contracting COVID-19. Data were analyzed using descriptive and inferential statistical methods (prevalence, mean, standard deviation, Pearson’s correlation coefficient, and linear regression) in SPSS version 25. Results The results of this study showed that the rate of adoption of self-care behaviors against COVID-19 among cardiovascular patients was moderate. The results also showed that among the constructs of the TPB, Perceived behavioral control, Subjective norms, and Perceived behavioral intention were the most important predictors of adopting self-care behaviors among cardiovascular patients with a change variance of 46%. Conclusions The results of the present study have implications for health and treatment policy makers as well as planners of educational and behavioral interventions aimed at promoting the adoption of self-care behaviors against COVID-19. In this respect, managing and institutionalizing desirable behaviors among cardiovascular patients could be beneficial from economic, social, and health-related aspects.

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Predicting Intention to Choose the Online Degree During the COVID-19 Pandemic: The Mediating Role of Perceived Effectiveness

Cited by 7 publications

References 14 publications

The Relationship between Cyber Security Knowledge, Awareness and Behavioural Choice Protection among Mobile Banking Users in Thailand

The Relationship between Cyber Security Knowledge, Awareness and Behavioural Choice Protection among Mobile Banking Users in Thailand

Moderating Role of Perceived Trust and Perceived Service Quality on Consumers’ Use Behavior of Alipay e-wallet System: The Perspectives of Technology Acceptance Model and Theory of Planned Behavior

Factors predicting self-care behavior of cardiovascular patients during the COVID-19 epidemic

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