CVD was rated as the top concern less frequently than weight issues by both women and physicians. Social stigma particularly regarding body weight appeared to be a barrier. Physicians reported limited training and use of guideline assessment, whereas most supported a campaign and improved physician education. Campaigns should make CVD "real" to U.S. women, countering stereotypes with facts and validated assessments. Both community women and physicians endorsed investment in women's CVD research and physician education.

Little is known about the influence strategies that young heterosexual adults use to persuade a new sexual partner to use or avoid the use of condoms. College students’(N = 393) opinions about and experiences with six condom power strategies were examined. Overall, students gender‐typed the strategies as “feminine” when the goal was to persuade a partner to use condoms and as “masculine” when trying to avoid condom use. Effectiveness and comfort ratings of the strategies varied both by students’gender and the particular tactic being evaluated. Gender differences also emerged in students’actual experiences with the strategies. When trying to encourage condom use, men utilized seduction most often; whereas, withholding sex was the most popular tactic used by women. For avoiding condom use, men were more likely than women to employ seduction, reward, and information. Implications for understanding the impact of gender and social influence in the domain of condom use are discussed.

Spouses' masculinity and femininity were examined in relation to longitudinal change in marital satisfaction and behavior displayed in a problem-solving discussion. Results indicated, first, that wives' satisfaction declined to the extent that their husband endorsed fewer desirable masculine traits (Study 1) and more undesirable masculine traits (Study 2). Second, masculinity and femininity covaried with problem-solving behavior, particularly for behavioral sequences involving husbands' responses to wives' negative behavior. Finally, the relation between husbands' masculinity and change in wives' satisfaction was not mediated by husbands' behavior; instead, sex role and behavioral variables made independent contributions to change in wives' satisfaction. These results are important because they highlight the value of examining intraindividual and interpersonal variables when determining how marriages improve and deteriorate.

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