Critics of the trait approach to the study of entrepreneurship have called for adaptation of theory from other disciplines to explain entrepreneurial behavior. This study responds by focusing on the first step in the process by which entrepreneurial career preference is developed. Social Learning Theory was used to investigate the link between a parent role model and development of preference for an entrepreneurial career. Results indicated that presence of a parent entrepreneurial role model was associated with increased education and training aspirations, task self-efficacy, and expectancy for an entrepreneurial career. Two dimensions of entrepreneurial career preference, entrepreneurial preparedness and expectancy, were identified.

Whether a first entrant into the academic job market or a seasoned professional, career outcomes for marketing educators depend heavily on the evaluation process used at their institutions. This research explores the periodic performance evaluation process for marketing faculty members using data collected from a national sample of marketing department chairpersons. Several aspects of the evaluation and its potential outcomes are explored, including teaching and research expectations. The results indicate that regular and frequent performance evaluations are a routine part of life for marketing faculty, whatever their institutional affiliation. Furthermore, these evaluations tend to play a role in promotion, tenure, compensation, and retention decisions. Several interesting conclusions emerge when the results from doctoral-granting and non-doctoral-granting universities are compared, including that doctoral-granting universities tend to have a more restrictive view of what constitutes acceptable research. Additionally, teaching and service were found to play a more important role in the tenure decision at non-doctoral-granting universities, whereas research was found to play a larger role at doctoral-granting universities. These and other results offer a unique look at the policies and procedures used in the periodic performance evaluation of marketing faculty members.

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As marketing moves towards establishing itself as a science, marketers must consider what measures are to be taken to best accomplish this feat. This paper first examines the Mertonian normative model of how science operates achieving the goal of accumulating knowledge and then assesses how the discipline of marketing fares when compared against this model. In areas where marketing appears to fall short, recommendations for improvement are made.

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