Although enough research has been carried out on factors inspiring women to start and operate business, there is a need to assess the role of various factors impacting resilience of Indian women entrepreneurs. Women entrepreneurs all over the world are struggling, adapting diverse strategies and innovating in the face of COVID-19, to fight against the crisis and bouncing back to their normal stage. The present study aims at identifying the direct relationships among selected factors in influencing the resilience of women entrepreneurs. The sample for the study comprised 396 women entrepreneurs from different regions of India. This is a survey-based study; a self-administered questionnaire was used for the collection of data. Analysis of the data collected was done using analysis of moment structures based structural equation modelling. Findings of the analysis state a significant and positive influence of entrepreneurial characteristics, resourcefulness, networking, adaptability and continuity in forming the resilient attitude of women entrepreneurs when faced with a crisis situation. The study can be useful to women entrepreneurs, organizations, government and other institutions extending support to entrepreneurs.
Entrepreneurs are significant contributors in the economic growth of a nation. Generally, economic growth of any country is largely determined by the financial and social development of the women entrepreneurs. The objective of the study is to analyse the influence of perceived motivational independent variables on anticipated success of female venture holders. The existing literature arouse the need of significant study in the field of perceived motivation factors of women entrepreneurs, specifically in Madhya Pradesh, and an understanding of women’s participation in economic development of the state. A self-designed structured questionnaire was administered personally among female entrepreneurs engaged in small-scale businesses in different regions of Madhya Pradesh. The compilation of findings was done on the basis of empirical analysis of the explored motivational and the anticipated success factors. Accordingly, the hypotheses were framed and an eight-dimensional model making use of regression analysis is developed for identifying a meaningful relationship between explored inspirational and success accomplishment factors. The results of analysis state that the factors financial freedom and professional competency have greatest influence on the overall success of the venture followed by entrepreneurial attitude and supportive environment. Variables like prosperity and receptiveness are the least motivating factor towards the success of the venture.
Advertising is a form of business communication about product related information. Basic intention of advertising is to induce prospective buyers to purchase the product. The present study attempts to analyse how Television and Print media advertisements create differential influence on the purchase intention of a sample of 400 respondents having demographic characteristics classified into Education and Income levels in Indore, the commercial capital city of Madhya Pradesh. Responses were collected through a self designed questionnaire on five point likert scale for assessing the impact of Television and print media advertisements on the respondents with different demographic profiles. Analysis of data was done with the help of Anova for four groups and Post hoc Analysis of Tukey HSD to calculate differential influence of two types of advertisements on two demographic groups. The findings of the study state that Television and Print media advertisements have significant impact on buying decisions of all groups while mean difference of the impacts between classified groups in this study are also noticed. Results are useful for the marketer in choosing mode of advertisement for the targeted group.
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