Covid19 contributed to various fields of life including one of the handicraft industries in Tasimalaya. The craftsmen in Tasikmalaya asked for difficulties in marketing their products because their demand dropped during the pandemic. This research seeks to develop which social entrepreneurship model is suitable for artisans during the Pandemic. The hope is that by applying this social entrepreneurship model, crafters can have financial sustainability. The study is conducted using observations and interviews as well as Participatory Rural Assessments. Based on the results of research and literature studies, this study proposes several alternative social entrepreneurship models that can be applied. In addition, this research also found an important role as well as the government in creating competitive advantage for craftsmen.
<p>The Internet not only provides advancesin technology, but more than that the internet connects individuals. In Indonesia today there are several large startups that utilize the power of ecomony sharing starting from Gojek, Tokopedia, Bukalapak and many other startups. Go Jek not only brings together a vehicle owner with people who need to travel but also brings together a food vendor with people who want to order food. The same goes for Tokopedia and Open Lapak which have helped small retailers own online stores. Not to mention social media which provides an opportunity for small entrepreneurs to be able to promote their trade. The question of this research is why with all the progress and facilities available it is still difficult for SMEs to take advantage of all these facilities? This research consists of several parts. The first part of this study examines how the internet affects the fairies of life in Indonesia. The second part is that this research discusses how ideally a business utilizes internet technology. And the third part of this study talks about why there is a difference in the field between the use of the internet and the potential it should be.</p><p> </p><p>Keywords: Internet, SMEs, digitization, social media marketing</p>
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