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Electronic commerce has gained the popularity since last two decades, due to its recompenses towards the online transactions. Academicians and e-retailers eagerly want to identify the factors which affect the e-commerce success. The main intention of this study to investigate the factors which are essential to draw the net benefits of e-commerce from an individual perspective rather than the organization perspective. The proposed framework in this paper is based on Mclean and Delone 2003 IS success model along with two extra variables that are privacy and trust. In this

Abstract-Asian communities have a distinctive concept in perceiving the value of information privacy, which is completely unique from the description set by western countries. This paper gathers the definition and the theory of information privacy culture. Based on the culture dimension theory of Hofstede, it attempts to reveal the perception and concern of Asian countries towards the privacy of its personal information. A survey was conducted in one of the public universities in Malaysia in order to gauge the 'power distance' and 'collectivistic' culture characteristic in the public perception towards their personal medical information privacy. The result unveils its support for both theories, despite the increasing trend in privacy appreciation among the post-graduate and professionals in Malaysia. In addition, the result also shows a notable increase in the public privacy concern especially over the management of their personal medical information (PMI) in the hospital information system (HIS). The findings should be considered as valuable in designing the patient's electronic medical record (EMR) system in HIS with the incorporation of privacy preservation elements.Index Terms-Information privacy culture, privacy concern, personal medical information, hospital information system.

With the influx of the Internet, Business to Customer E-commerce (B2c e-Commerce) has gained popularity around the globe. Although a number of researches has been done to know the factors affecting the adoption of e-commerce, however, not much research has done to know the effects of e-commerce on online shopping success.  DeLone and McLean introduced the Information System (IS) success model in year 1992, later on, refined the same model with the newer concept, to fully understand the effects of IS success. In this paper, authors have used the DeLone and McLean IS success model 2003 with addition two constructs Privacy and Trust.  Seven interrelated dimensions of e-commerce were examined namely, Service Quality, System Quality, Trust, Privacy, User satisfaction and Net benefits. The proposed model and the relationship between the various constructs were measured by gathering the data from 381 users from the business faculty of Klang valley universities in Malaysia. Seven interconnected dimensions of B2C e-commerce success were confirmed namely, Service Quality, System Quality, Information Quality, Trust, Privacy along with User Satisfaction and Net Benefits. Confirmatory Factor Analysis CFA and SEM were used to analyse the collected data and proved the hypothesis. The results revealed that system quality, service quality, trust and privacy are directly related to user satisfaction which in turn directly related to net benefits, whereas information quality has no any influence on user satisfaction in terms of e-commerce.

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