The sample in this study were some of the consumers who had purchased Wardah cosmetic products at the Wardah counter in Borobudur Kediri. The sampling technique uses non-probability sampling using purposive sampling technique. This study researcher determined the number of samples as many as 30 respondents. This study uses two variables as the object of research, namely the independent variable of product quality (X1) and price (X2) and the dependent variable is the purchasing decision (Y). In this study the researcher used a questionnaire that was filled out by the respondent, it was necessary to do the calculation using a Likert scale. The type of research used in this study is associative research, this research is included in the type of quantitative research. The Research Instrument Test uses Test Validity and Reliability. using data analysis in the form of (descriptive analysis, and multiple linear regression analysis and also using normality tests), hypothesis testing (partial significant testing (t-test), test variables together (F-test), coefficient of determination (R ^ 2 ) The test results partially show that product quality and price variables give a positive and significant influence on purchasing decisions. The results of the tests simultaneously show all the influential variables on purchasing decisions. The results of multiple linear regression analysis The regression coefficients of all independent variables show positive numbers. the most dominant independent variable is product quality (X1) with a regression coefficient of 0.551 while for the price variable (X2) is 0.385. Sampel dalam penelitian ini adalah sebagian dari konsumen yang telah membeli produk kosmetik Wardah di counter Wardah di Borobudur Kediri. Teknik pengambilan sampel menggunakan non-probability sampling dengan menggunakan teknik pengambilan sampel purposive sampling. Penelitian ini peneliti menentukan jumlah sampel sebanyak 30 responden. Penelitian ini menggunakan dua variabel sebagai objek penelitian yaitu variabel bebas kualitas produk (X1) dan harga (X2) dan variabel terikatnya keputusan pembelian (Y). Dalam penelitian ini peneliti menggunakan kuesioner yang telah diisi responden perlu dilakukan penghitungan dengan menggunakan skala Likert. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian asosiatif, penelitian ini termasuk dalam jenis penelitian kuantitatif. Uji Instrumen Penelitian menggunakan Uji Validitas dan reliabilitas. menggunakan analisis data berupa (analisis deskriptif, dan analisis Regresi Linear Berganda dan juga menggunakan uji normalitas), pengujian hipotesis (pengujian signifikan parsial(uji-t), uji variabel secara bersama-sama(uji-F), koefisien determinasi ( ). Hasil pengujian secara parsial menunjukkan variabel kualitas produk dan harga memberikn pengaruh positif dan signifikan terhadap keputusan pembelian. Hasil pengujian secara simultan menunjukkan semua variabel berpengaruh terhadap keputusan pembelian. Hasil analisis regresi linear berganda Koefisien regresi dari semua variabel bebas menunjukkan angka positif. Dari kedua variabel bebas yang paling dominan berpengaruh adalah Kualitas produk (X1) dengan koefisien regresi sebesar 0,551sedangkan untuk variabel harga(X2) sebesar 0,385.
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pasien rawat inap pada Rumah Sakit Kusta Kediri. Populasi yang digunakan adalah pasien pasien rawat inap pada Rumah Sakit Kusta dan sampel yang digunakan sebanyak 100 orang. Hasil penelitian diperoleh persamaan regresi linier berganda Y = 2,046 + 0,364 X1 + 0,387 X2 - 0,571 X3 + 0,754 X4 + 0,161 X5 dapat dinyatakan variabel keandalan (X1), ketanggapan (X2), keberwujudan (X4), empati (X5) memberikan pengaruh positif terhadap kepuasan pasien rawat inap pada Rumah Sakit Kusta Kediri. Sedangkan variabel keyakinan (X3) memberikan pengaruh negatif terhadap kepuasan pasien. Koefisien determinasi ( R2 ) diperoleh nilai sebesar 0,789. Ini artinya bahwa 78,9 % variabel dependen (kepuasan pasien) dapat dijelaskan oleh variabel independennya (dimensi keandalan, ketanggapan, keyakinan, keberwujudan dan empati). Sisanya sebesar 21,1 % dipengaruhi oleh variabel lain yang tidak diikutsertakan dalam model penelitian ini. Kata Kunci: Bukti Fisik, Kehandalan, Daya Tanggap, Jaminan, Empati, dan Kepuasan Pasien
This community service program focuses on increasing productivity at the MSMEs Roti Abimanyu during the COVID-19 pandemic with a training scheme for the use of social media and marketplaces. The target to be achieved in this activity is to increase sales, marketing, and product ordering services through the use of information technology. This activity is carried out with training and assistance in utilizing e-commerce. The result of this activity is that MSMEs Roti Abimanyu have understood marketing techniques through social media and marketplaces.
The Covid-19 pandemic has significantly impacted the economy, particularly MSMEs. The Production of Brown Sugar Cane, Ds. Mangunrejo Ngadiluwih, is one of the MSMEs that is impacted since they still utilize old marketing techniques and are less innovative. This program intends to encourage MSMEs engaged in the production of brown sugar cane to become knowledgeable and skilled in e-marketing so they can compete effectively and make the most money possible during the pandemic. Training is the method employed in this activity. The outcomes of this program include expanding MSME players' knowledge of and skills in using digital technologies to boost marketing productivity and expand the marketing reach.
The aims this activity to train the ability to carry out bookkeeping independently and introduce financial report. The targets in the Community Abdimas activities are the catfish farmer at Ngronngo Kediri City. Submission of material with lecturers from the Faculty of Economics By using the method of delivering presentations and explanations in front of the audience and supported by the provision of material modules that will be used during the learning period. The constraints faced are a lack of knowledge regarding previous bookkeeping records. The benefits gained by participants from the Community Abdi activities include helping to achieve awareness for the catfish farmer to the importance of financial reporting on their business through simple bookkeeping and also indirectly creating good management in improving catering business.
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