PurposeThe purpose of this paper is to create optimally located Facilitation Centers on this tourist circuit, evaluated through network analysis, thus creating an effective linkage between tourism and economic activities of the craftsmen who are the custodians of the cultural heritage of Puri.Design/methodology/approachThe craft villages lying in and around this tourist circuit are surveyed to establish socio-economic condition of artisans, significance of the craft and spatial distribution of craft villages and the willingness of artisans to travel closer to the transport spine. Network analysis is used to assess the suitability of Facilitation Center location using travel time and distance as parameters. Finally, the sustainability of the Facilitation Centers is evaluated using a cost-benefit analysis (CBA).FindingsThe Facilitation Centers can be spatially developed at the strategic locations to expand tourist market. This will help in leveraging the economic benefits of tourism to a marginalized rural artisan community by creating a sustainable model.Originality/valueThe focus on festival can help to protect local cultural traditions, develop tourism and promote the economic, social and cultural developments of the destination. Dispersal strategies adopted aim to increase visitors' satisfaction with the product and thus entice them to stay longer in the destination.
PurposeThe research aims to explore the wisdom, knowledge and practices in vernacular housing settlements with their sustainability underpinnings as tools for modelling rural affordable housing in tropical regions. The study is based on a weaving settlement in Bargarh district of Odisha, which is globally acclaimed for its Ikkat style of weaving.Design/methodology/approachA hierarchical framework of sustainability resting on the three pillars of ecological, economical and environmental dimensions is derived from existing theoretical research. This framework of 22 indicators is subsequently assigned to assess the sustainability of the vernacular weavers' settlement through quantitative evaluation. A qualitative assessment through observation and deduction also verifies the result.FindingsSince the vernacular weavers settlement performs very well on the sustainability scorecard, the paper suggests that its best practices can be incorporated while designing affordable housing so that social, cultural and heritage values are retained and a climate conscious, energy-efficient sustainable approach is ensured.Practical implicationsThe recommendations from the assessment has many lessons while framing policies for rural affordable housing as it cannot have one size that fits all settlement typology irrespective of the occupational, climatic and social needs.Originality/valueThe sustainable design and planning principles embedded in this vernacular settlement offers a valuable blueprint to re-imagine the affordable housing in rural areas which can be myopic if it does not take into account the occupational needs and life style of craftsmen dwellers.
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