Research summary: we examine how the interplay between executive temporal depth (time horizons that executives consider when contemplating past and future events) and industry velocity (the rate at which new opportunities emerge and disappear in an industry) shapes competitive aggressiveness (a firm's propensity to challenge rivals directly and intensely in order to maintain or improve its market position) and firm performance. Based on panel data (from 1995 to 2000) from 258 firms in 23 industries, we found that executive temporal depth exhibited different patterns of relationships with competitive aggressiveness in low-and high-velocity industries. Moreover, competitive aggressiveness had a positive main effect on firm performance but this effect was stronger in high-velocity industries than in low-velocity industries.
Managerial summary:The results of this article show that executives need to consider different past and future time horizons to enhance competitive aggressiveness and firm performance in fast changing and slow changing industries. In fast changing industries, executives with short-term thinking about the past and moderate-term thinking about the future maximize competitive aggressiveness and performance of their firms. In contrast, in slow changing environments, executives with long-term past and long-term future thinking achieve superior competitive aggressiveness and firm performance.
Keywords: Competitive dynamics, temporal orientation, executive cognition, and competitive aggressivenessThis article is protected by copyright. All rights reserved Based on the Austrian view of the market as a disequilibrium system (Kirzner, 1997), competitive dynamics research rests on the premise that changing conditions render a firm's positioning in a competitive market temporary either in the short run or the long run D'Aveni, Dagnino and Smith, 2010;Ferrier, 2001; Ferrier, Smith, and Grimm, 1999). This inherently temporal nature of competitive phenomena has brought the issue of time to the forefront of research on competitive dynamics. This research has identified two sets of temporal forces governing the creation and erosion of competitive advantage -macro and micro. Industry-level macro temporal forces (e.g., hypercompetition, dynamism and velocity) define the time windows of opportunities available for incumbents to establish new advantages and negate the advantages of competitors and impose different levels of pressure on incumbents to retaliate (Chen et al., 2010b;D'Aveni et al., 2010; Davis, Eisenhardt and Bingham, 2009; Katila, Chen, and Piezunka, 2012;Rindova, Ferrier, and Wiltbank, 2010). Micro temporal forces, in the form of speed, intensity, timing and sequences of actions taken by individual firms, determine their competitive advantages over rivals and in turn their survival and success (Derfus et al., 2008;Ferrier, 2001). Firms that take speedy and frequent competitive actions are better positioned competitively and show superior performance (Katila and Chen, 2008;Rindova et al., 2...