Prophetic communication (PC) is an Islamic perspective with which to view everyday communication phenomena. While there are currently many negative aspects to the use of social media and the internet, online learning is highly useful for supporting the PC learning process—especially during the COVID-19 pandemic. Before the current pandemic, online learning was typically conducted in a blended manner with face-to-face meetings. However, this shifted during the pandemic, and PC learning was undertaken entirely online. Since the students themselves are one of the success factors of online learning implementation, it is important to examine the students’ self-regulated learning skills in an online PC course throughout the semester. Quantitative and qualitative data were gathered from four classes. Data analyses were also conducted to address the research aim. The findings revealed that, overall, students apply self-regulated online learning skills. However, improvement and facilitation are still needed to enhance evaluation skills. From the qualitative data gathered, we constructed and categorized several themes into positive learning experiences, challenges, online learning strategies, and suggestions with which to improve online class management.
Pandemi Covid-19 memberikan dampak yang sangat signifikan terhadap industripariwisata. Menarik untuk mengkaji bagaimana pemerintah daerah mengembangkanstrategi komunikasi pemasaran di masa krisis, untuk memulihkan sektor pariwisata diera new normal. Penelitian ini bertujuan untuk mengeksplorasi dan menganalisisstrategi komunikasi pemasaran pariwisata di masa Pandemi Covid-19 yangdilaksanakan oleh Dinas Pariwisata dan Kebudayaan, Kabupaten Majalengka.Penelitian ini menggunakan paradigma interpretif dengan pendektan deskriptifkualitatif dan studi kasus sebagai metodenya. Data dikumpulkan melalui wawancaramendalam kepada para narasumber yang berkompeten dengan perencanaan danimplementasi strategi komunikasi pemasaran pariwisata. Selain itu, datadikumpulkan melalui observasi dan analisis dokumen terkait. Hasil penelitianmenunjukan bahwa strategi komunikasi pemasaran pariwisata di masa pandemiCovid-19 yang dilakukan oleh Dinas Pariwisata dan Kebudayaan, KabupatenMajalengka, mengacu pada aktivitas komunikasi pemasaran yang menggabungkankonsep bauran pemasaran pariwisata (tourism marketing mix) dan konsep bauranpromosi (promotion mix). Pelaksanaan komunikasi pemasaran pariwisata Majalengkamenggunakan konsep bauran promosi yang terdiri dari advertising, personal selling,public relations, sales promotion dan pemanfaatan media sosial. Studi inimemberikan kontribusi akademik berupa tambahan referensi terkait komunikasipemasaran di masa krisis dengan konteks pariwisata lokal.
The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various innovations through the internet has increased the role of interactive social communication of a radio station. Digitalization has made radio survive during intense competition from multiple types of media in the era of disruption. It is interesting to see how the radio station's integrated marketing communication strategy in the digital environment is changing. This study aims to determine local radio's integrated marketing communication strategy in Yogyakarta in a changing digital environment. This research uses a case study method with in-depth interviews and observation data collection techniques. The results show that radio marketing communication strategies still use various promotional tools with digital technology modifications in a changing digital environment. The case study of Swaragama FM Radio shows that this radio implements an integrated marketing communication strategy which consists of several strategies, namely: (1) Formulating Segmentation, Targeting, and Positioning by adjusting the radio marketing mix character (2) Integrating Advertising and Direct Marketing, (3) Optimizing Sales Promotion and Personal Selling, (4) Strengthening Branding through Public Relations, and (5) Building interaction with the audience through Social Media Marketing.
Since the Indonesian presidential election in 2014, there are two emerging phenomena that are polarizing political opinions and spreading hoax. Polarisation of opinion causing the public divided into two major groups, the pro and contra-groups toward government. The polarisation is felt even after the presidential election was over and it metamorphosed when Jakarta Province governor election held in 2017. This research tries to analyze how each pro and contra-side in seeing the phenomenon of hoax and how their attitudes and opinions towards opposing groups. The research method used is qualitative descriptive by conducting focus group discussion, in-depth interview and observation. The criteria of informants are social media activists who are pro and contra to the government, the government represented by Ministry of Communication and Information Technology and social media observers. The technique of collecting data use FGD and interview. The research results show that each group has a high level of judgment against other groups including in assessing the phenomenon of hoax. It causes the difficulty on creating constructive discussions because the pro and contra only speak in their sphere and community. The government has made a series of efforts to solve polarisation and hoax by forming the Nusantara Taskforce, doing literacy through Ministry of Communication and Information Technology and legal action for the people who are involved in. But so far, the efforts have not shown a positive result.
Cultural tourism is one category that attracts local and foreign tourists. Various previous studies have shown that digital marketing communication media plays an essential role in influencing tourist interest in visiting tourist destinations. This study aims to analyze the implementation of digital marketing communication strategies in marketing cultural tourism with a case study of cultural tourism destinations in Yogyakarta. This study uses a case study method with indepth interviews and field observations as data collection methods. The collected data were analyzed using thematic analysis and SWOT analysis. The results showed that managers of cultural tourism destinations optimize social media such as Facebook and Instagram for promotion. Whatsapp and email are also used for more personal communication with customers. The company's systematic digital marketing communications planning system supports solid work teams and produces original content. In addition, the extensive national and international marketing network and stable institutional position, because it is a stateowned company, are the advantages of this company. The increasing public interest at home and abroad for travel, the reduced Covid-19 pandemic, and the availability of various digital promotional media are opportunities for this company. However, the technical competence of staff in managing digital marketing media still needs to be improved. In addition, the digital content production and distribution scheduling system has not been implemented strictly and consistently. The quantity and quality of digital media content are also still limited. In addition, this cultural tourism object has several external challenges, such as the emergence of various new tourist objects in Yogyakarta, which are more aggressively promoted through digital media, and the possibility of a re-emergence of the Covid-19 pandemic or other natural disasters. This paper contributes to the literature on digital marketing communications by focusing on its implementation in the context of cultural tourism.
This paper attempts to trace various forms of verbal communication in the Qur'an. This study uses descriptive qualitative research design. Data for this study were collected using library research methods and in-depth interviews. Library Research is carried out by studying various Qur'anic commentaries related to the principles and types of verbal communication. In-depth interviews were conducted with scholars who were competent in the field of Al-Qur'an exegesis and preachers / Al-Qur'an teachers who had preaching experience in the community. The research findings show several kinds of verbal communication found in Al-Qur'an, namely: Qaulan Sadidan, Qaulan Ma'rufan, Qaulan Maysuran, Qaulan Kariman, Qaulan Balighan, and Qaulan Layyinan. Each of these types of verbal communication has a specific concept, context, and explanation.
Islamic Education Institutions are places where the educational process takes place with the aim of changing individual behavior in a better direction through interaction with the surrounding environment, based on Islamic values. In addition to carrying out the teaching and learning process, the Islamic Education Institute manages public relations activities in the form of communication management with the internal public and external public. This study aims to determine the role and function of public relations in Islamic Educational Institutions. The research method used is a case study which is one type of qualitative research method with an interpretive paradigm. The case study was conducted at SDIT in Sleman, Yogyakarta Special Region. The results of this study indicate that schools carry out the roles and functions of public relations management in the form of internal relations and external relations. Internal relations are carried out in various employee relations programs such as providing work motivation and achievement, education and training, as well as special events that strengthen the intimacy of teachers and employees. External relations are run through community relations and government relations programs. Community relations are carried out by establishing good relations with the surrounding community, while government relations are carried out with district government agencies, especially the Education Service.
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