This study investigated some of the most important properties of a nonverbal test of memory for alcohol commercials. Nonverbal tests may be important for a wide range of applied research questions. Several distinct streams of basic and advertising-related research provide justification for more research on this class of test in consumer and applied health research. These lines of research also suggest ways to improve applications and assessments, as implemented in the present study. Improving assessments and expanding the methods underlying them is useful for consumer as well as public health research on the effects of television commercials among adolescents and adults.
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