Differences in socio-economic conditions, demographics, and infrastructural variances in the rural markets create substantial variances in the consumption patterns compared with the urban markets. As per a report of the World Bank, about 63 percent of the population resides in Bangladesh’s rural areas as it constitutes a bigger market for the consumption of different products. The researchers envision identifying the impact of packaging and labeling elements in the decision-making evaluation for different skincare products. The research exploration comprises of four objectives, i.e., perception and attitude towards packaging and labeling elements for the rural consumers, measuring the relative impact based on the demographical changes, determining the sensitivity towards branding elements and communication portrayed, and the ability in identifying the original skincare products in comparison with the copy products in the rural markets. The researchers conducted surveys in the Mymensingh, Netrokona, Jamalpur, and Sherpur Districts of the greater Mymensingh Division of Bangladesh. A total of 390 responses were selected based on the non-probability sampling frame. The target sample age group was chosen between 13 to 54 years. Researchers developed a questionnaire in combination with close-ended questions along with simple dichotomies. For analyzing the outcomes, the researchers have applied a statistical method of the “Z-test” Technique. The researchers identified that the packaging and labeling of skincare products influence rural consumers’ behavior. Different promotional strategies and trade marketing activities are recommended based on the findings, reinforcing the rural consumers’ acceptance of skincare products.
Differences in socio-economic conditions, demographics, and infrastructural variances in the rural markets create substantial variances in the consumption patterns compared with the urban markets. As per a report of the World Bank, about 63 percent of the population resides in Bangladesh’s rural areas as it constitutes a bigger market for the consumption of different products. The researchers envision identifying the impact of packaging and labeling elements in the decision-making evaluation for different skincare products. The research exploration comprises of four objectives, i.e., perception and attitude towards packaging and labeling elements for the rural consumers, measuring the relative impact based on the demographical changes, determining the sensitivity towards branding elements and communication portrayed, and the ability in identifying the original skincare products in comparison with the copy products in the rural markets. The researchers conducted surveys in the Mymensingh, Netrokona, Jamalpur, and Sherpur Districts of the greater Mymensingh Division of Bangladesh. A total of 390 responses were selected based on the non-probability sampling frame. The target sample age group was chosen between 13 to 54 years. Researchers developed a questionnaire in combination with close-ended questions along with simple dichotomies. For analyzing the outcomes, the researchers have applied a statistical method of the “Z-test” Technique. The researchers identified that the packaging and labeling of skincare products influence rural consumers’ behavior. Different promotional strategies and trade marketing activities are recommended based on the findings, reinforcing the rural consumers’ acceptance of skincare products.
Abstract-as banking industry of Bangladesh is growing fast. The competition forced the organizations to focus on high quality service for which retaining valuable and skilled workforce is important. The organizations are focusing more on designing customized retention strategies as there is varying relationship with individual factors and the HRM practices. Recent research initiatives concentrated on the causes of employee turnover; whereas this research focused on the relationship of individual employee's aspects like gender, years of experience and the number of banks they have worked for with the HRM practices (Compensations & Benefits, Career advancement opportunity, Job security, Work place environment, Organization growth and reputation, Relation between top management and employee). The nonprobability purposive sampling was used to select 100 respondents. Selfdeveloped questionnaire using Likert Scale was utilized for data collection. Crosstab, frequency table were used to generate results with the help of SPSS Ver. 20. It has been observed that the priority of the HRM strategies differs based on different individual factors of the employees. This study will help the banks to design appropriate retention strategy according to the preference of the diverse employees.
with the cutting edge technological advancement globally, e-recruitment has gained importance for the employers and the job seeker. As Bangladesh have unacceptably high unemployment rate, studying the factors that influences the use of e-recruitment by the job seeker's would help developing effective unconventional Human resource management practices. A questionnaire was designed to examine applicant's intention to use e-recruitment by obtaining their opinions. Non-probability purposive sampling technique was used to select the sample. The data was collected from 250 job seekers who are graduates of different discipline from Dhaka city. This is an empirical study which used factor analysis and cross tabulation analysis to identify the factors and to recognize the relationship of different demographic factors like gender, education, internet experience, job areas with intention to use e-recruitment. The analysis identified the significant factors which swayed the intention of the job seeker's to use e-recruitment. The study will help the employer to concentrate on the factors which is considered important for the job seekers to make the e-recruitment process more effective and efficient.
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