Although most research on the control of automatic prejudice has focused on the efficacy of deliberate attempts to suppress or correct for stereotyping, the reported experiments tested the hypothesis that automatic racial prejudice is subject to common social influence. In experiments involving actual interethnic contact, both tacit and expressed social influence reduced the expression of automatic prejudice, as assessed by two different measures of automatic attitudes. Moreover, the automatic social tuning effect depended on participant ethnicity. European Americans (but not Asian Americans) exhibited less automatic prejudice in the presence of a Black experimenter than a White experimenter (Experiments 2 and 4), although both groups exhibited reduced automatic prejudice when instructed to avoid prejudice (Experiment 3). Results are consistent with shared reality theory, which postulates that social regulation is central to social cognition.

Consistent with the affiliative social tuning hypothesis, this study showed that the desire to get along with another person shifted participants' automatic attitudes toward the ostensible attitudes of that person. In Experiment 1, the automatic racial attitudes of women but not men emulated those of an experimenter displaying race-egalitarian attitudes or attitudes neutral with respect to race. Mediational analysis revealed that the gender difference in social tuning was mediated by liking for the experimenter. In Experiment 2, the likability of the experimenter was manipulated. Individuals who interacted with a likable experimenter exhibited social tuning more so than did those who interacted with a rude experimenter. These findings suggest that affiliative motives may elicit malleability of automatic attitudes independent of manipulations of social group exemplars.

These experiments examined how social interactions with individuals who ostensibly have stereotype-relevant views affect the self-evaluations of stereotype targets. Participants believed they were going to interact, or actually interacted, with a person who ostensibly had stereotype-consistent or stereotype-inconsistent views about their social group. Consistent with shared reality theory, participants' self-evaluations (Experiments 1, 2, and 3) and behavior (Experiment 2) corresponded with the ostensible views of the other person when affiliative motivation was high. This occurred even when it was likely to be detrimental to participants' nonaffiliative outcomes (Experiment 3). Experiment 4 showed that self-evaluative shift away from the ostensible views of another person was a function of social distance motives, also consistent with shared reality theory.

We examined majority group members' collective action on behalf of a minority group, focusing on the role of outgroup perspective taking and group-based guilt. As expected, outgroup perspective taking was positively associated with heterosexuals' collective action in response to hate crimes against non-heterosexuals and Whites' action in response to hate crimes against Blacks (Studies 1 and 2). This association was partially mediated by group-based guilt (Studies 2 and 3). We also examined the role of group-based anger; although it directly related to collective action, it did not mediate the association between perspective taking and collective action. Finally, we manipulated outgroup perspective taking to demonstrate its causal role in the subsequent outcomes (Study 3)

The effects of membership in ethnic organizations and fraternities and sororities on intergroup attitudes were examined using a 5-wave panel study at a major, multiethnic university. The results showed that these effects were similar for both minority and White students. Membership in ethnic student organizations for minorities and Greek organizations for Whites was anteceded by the degree of one's ethnic identity, and the effects of membership in these groups were similar, although not identical, for both White and minority students. These effects included an increased sense of ethnic victimization and a decreased sense of common identity and social inclusiveness. Consistent with social identity theory, at least a portion of these effects were mediated by social identity among both White and minority students.